Part of the Mondadori Group, for over sixty years Electa, with the conception and implementation of editorial projects and exhibitions, plays a dynamic role of documentation and study in the various sectors of the visual arts.
The Electa catalog now includes more than 1500 illustrated titles and catalogs on art, architecture, archeology and photography. But in recent months, those dedicated to design have stood out. Books , but not only.
ADI Design Museum
The partnership with the new ADI Design Museum for the management of the bookshop , the creation and publication of books and catalogs and many other initiatives.
From this synergy was born Officina Design , a laboratory of ideas and activities, which includes editorial series, merchandising projects, but also events and readings related to production and creativity, industry and sustainability. The design of the bookshop and the café next door, made entirely of copper , an antibacterial and easily recyclable material, was curated by Marco Ferreri who set up the spaces with identical furnishings, defined in their functions only by the objects they exhibit.
The collaboration with ADI - Association for Industrial Design includes two recently released volumes, including the one dedicated to theTake Your Seat/Prendi posizioneexhibition exhibited in September at the Supersalone in four pavilions of the Fair, with an extra section inside the ADI Design Museum.
Enclosing almost seventy years of design history and close collaboration between ADI, Salone del Mobile.Milano and FederlegnoArredo, the volume, through 30 chairs winners of the Compasso d'Oro and over 100 Honorable Mentions, it recounts the design expertise, technical competence and inspired creativity that distinguish made in Italy.
Thirty-three small stories of design is instead the book that returns the autobiography in the form of objects by Luciano Galimberti, president of ADI, who chooses to tell them through the experiences, memories, emotions, literary memories they activate in him .
Another consolidated relationship is that of the Triennale for which Electa recently published the catalog of the permanent collection of the Museum of Italian Design of the Triennale Milano. The volume accompanies the renovation of the museum, presented in July 2021, in which a selection of iconic objects from 1946 to 1981 (among the 1,600 of the museum) is exhibited, a time span considered by critics to be among the most important in the history of Italian design.
Electa has also published the volume accompanying the exhibition Carlo Mollino. Hyperformal Allusions (inaugurated on the occasion of the FuoriSalone and running until November 7, 2021) which pays tribute to a key figure in twentieth-century design and architecture.
Drawings and sketches
Finally, an unprecedented study on the planning of an architect returned from a small but brilliant corpus of drawings and sketches.
It is Sketches maps sceneries, the new volume by Electa that presents a selection of drawings made over the years by Ico Migliore, co-founder with Mara Servetto of the studio Migliore + Servetto Architects, divided into sketches, maps and scenarios, which reconstruct his creative process, from the conceptual sphere to the concreteness of the graphic representation on paper, where all the projects take shape.
Numerous themes are addressed that are intertwined with the architect's professional and private life: from the importance of drawing, seen as an essential tool for the synthesis of creative thought, to the centrality of the human figure, a constant presence in the body of work; from the search for light to the relationship between text and image, in which the value of the written word, in the form of personal notes, comments and quotations accompanying the drawing, becomes an integral part and 'narrative' tool.
The volume, in two languages Italian and English, was presented at the FuoriSalone 2021, inside the Muji store in Corso Buenos Aires 36, at the same time as a special installation that occupied the ground floor.