Making a shared vision concrete – concept of the “Floating Cinema” in the Venetian lagoon – materializes one of the different, illuminated but above all useful, suggestions of the essay “Post social media era”. We explain which ones

Network. And to do this you need people, not algorithms.

Healing from FOMO (Fear of Missing Out) , that anxiety from addiction, that fear of being excluded from social interactions, without arriving at an excessively hedonistic approach, evangelizing to a reunion with nature, but bringing social networks back to being tools, means that can be used in a useful and healthy way or not. It is up to us, to stem the possibility of falling into the noise of the overproduction of contents and stimuli that worries us”.

This, and much more, can be seen from the 'interesting essay Post social media era - Building communities, relating and doing business beyond algorithm written by Cristiano Carriero and Sebastiano Zanolli , with the contributions of various experts in the sector, recently published by Hoelpi .

And to network, literally, he invites Floating Cinema - Unknown Waters, an amphibious settlement between water and earth, between real and unreal, between analog and virtual, which takes place on the waters of the Venice lagoon from 25 August to 10 September 2022.

A floating cinema to make a shared vision concrete

Born with the intention of making concrete a shared vision Floating Cinema - Acque Sconosciut e, a project by Edoardo Aruta and Paolo Rosso presented by Microclima with, among other partners, In Between Art Film Foundation, proposes films, videos, musical and theatrical performances involving both international and local authors and authors, presented on a stage and a screen in the waters backwaters of the lagoon Giudecca island, at the height of the Rio de Sant'Eufemia. The public can access and watch the programming from their boats but also from a platform, designed to accommodate spectators without a boat.

Between land and sea, real and unreal, it triggers a collective enchantment

The third edition of the review has as its theme the surreal, dreamlike and hallucinatory visions, the absurd. This search for the paradox finds its foundation in the nature of Floating Cinema - Unknown Waters, where, in a fluctuating context that tends to the unreal , the first intent is to trigger a collective enchantment in the lagoon horizon. This year's programming therefore aims to be an echo of this mechanism and amplify the perception that goes beyond the ordinary .

A cultural project, therefore, of physical sharing , based on technology yes, but a twentieth-century technology , with ' analogical allure . A real project but that refers to a other world. An invitation to measure and confine overexposure to social media, without falling into easy clichés such as digital detox, because reality is much more complex than it seems. Disconnecting completely does not seem the solution. The required skill is to (know) select.

Also because, about the usefulness of the vehicle, reservations are required, both for private boats and for public boats on foot. And you can do it from the site, on where you can find the detailed program of the exhibition, starting from Tuesday 16 August.

Selecting places to meet and discuss

The book tells, in fact, the Post Social Media Era, explaining how social, a powerful means of communication in the hands of anyone with a smartphone, have evolved, expanded from private to public sphere, of how they invaded life, concentration and privacy of all.

This does not mean that they belong to the past, but they must be resized, rethought in the use, starting from ourselves, especially in the perspective of exchanges all within membership platform , participatory communities, reliable and accessible only to those who become member , usually through a subscription, in which to concentrate and dedicate oneself profitably to real interests, without disturbing notifications, without getting lost in the sea magnum of the web.

Dwelling in particular on the chapter When too much is too much we find numerous food for thought linked to the daily life, private and work, of all or almost all, starting from a fixed point: not to being overwhelmed by digital content it is essential to reduce the time spent on social media but above all to select places to meet and discuss.

Productivity cannibalization

How intellectual work has changed, especially after the pandemic that brought remote work - therefore at home, invading any private space - to be usual practice?

The pursuit to be productive that has taken possession of every offal of our time is very difficult to stem”. Q his leads to the run-up to to be more and more performing, to workaholism, produce output exponentially, until collapse.

New bad practices (...) that no longer take into account where professional life ends, slowly swallow up - but not so much - the personal one, triggering the psychological torment that we can do more and more, even from the sofa at home.

The solution? An atlas of contemporary distractions, such as those proposed by the book How to get bored better by Pietro Minto , Blackie Edizioni, a series of practical tips to resume control of your free time. Because each of us must allow ourselves moments of the day when we do not feel called to do something.

The fragmented attention

Social networks have an absolute primacy: they fragment the attention they are incubators capable of trapping it for a long time, and putting it back together requires an effort that we are not always willing to give ourselves.

Dependence and subtraction, of time, of concentration and therefore of efficacy. Not only in quantitative terms but above all in qualitative terms. The excessive use of social does not allow for further information. Too many notifications, too many distractions, too much haste to monitor everything and everyone, to be there , not to be left out.

As happened on 4 October 2021, when for some platforms there was the second longest blackout since they were launched. Seven hours of suspension alone generated numerous reflections.

The concept of other ...

How do people feel during a prolonged but still transient blackout of social media?

The sentiment was clearly not unique (...). But in filigree the answers of those who told how he filled the void created by the down, was an identity word that, like a red thread, links the reactions of users to the theme of this book: the concept of other . In those seven hours of blackout they simply dealt with other, revising the concept of urgency, making themselves truly account of the need to stem and contain working life.

... but the fear is losing track

It would therefore seem a sort of collective epiphany, but it is not. The consolation for that inactivity was given by the knowledge that the others could not have been there where access was forbidden. Basically, no one was missing out on anything, and that was fine then”.

FOMO does not result in a desire to exchange, but in the tormented need to constantly keep track of what is published by others”.

Bringing social networks back to being tools

It all depends on use that ago. “By themselves, social networks can be used to inspire change, to produce social or economic value, in the same way that they can be used to damage, create disinformation or convey histories of any category

If it is the feeling of performance anxiety is overwhelming (...) and there are few things that shock us while scrollingis because we need to rethink the centrality that we have attributed to social networks in our lives. Rethinking the medium as a tool can be determined to achieve greater physical and mental autonomy.

Leave to start over

“The information overload seems to put us at a crossroads: to succumb or to distance ourselves”. But the logout is not the solution. The reality in which we immerse ourselves is much more multifaceted, complex and therefore elusive”.

There are no recipes and ready solutions, there is balance, there is health, physical and mental, there is common sense. There is certainly the need to not feel trapped in the Net anymore.

Between too much and nothing there is a zone of compromise where we stop being overwhelmed, and start moving awareness”.