Over the past 18 months, homes have become the center of people's personal and social lives, transforming themselves into schools, offices, gyms and entertainment venues. The long time spent at home has revealed that the houses often get a little cramped and that there is a need for a new beginning. This year, the Life Unstoppable experience aims to rekindle the inspiration of those who want to reinvent their homes, with products that allow consumers to restart with a life of wonder and fun.

“At Samsung, we develop innovations that exceed expectations. From folding smartphones to TVs that, when turned off, turn into works of art, to washing machines that take care of clothes faster, using less time, detergent and water and optimizing their consumption ", explains Benjamin Braun, Chief Marketing Officer from Samsung Europe. "With Samsung's 'House of Surprises' we show how our connected products bring innovations that help people live unstoppable lives."

Samsung products and services are highlighted in the immersive and colorful "house of surprises", by company spokespersons and the eccentric Unstoppable family: the Fitness Dad, the Rockstar Mom, Archie the Magician, Evie the Chef Superstar and the Ex- grandmother. Wrestler. During the experience, viewers find themselves amterially immersed in a series of cartoons from which it emerges how the 2021 range of Samsung products can inspire the life of the Unstoppables: the modularity of the Bespoke refrigerator, the efficiency of the Bespoke Jet electric broom, the immersive experience of The Premiere projector with Soundbar Q800, the fun guaranteed by Odyssey G9 Gaming Monitor and so on through Neo QLED TV with Soundbar Q950, Galaxy Z Flip3 5G, Bespoke AirDresser.