Social networks are transforming and they are transforming us. But do we know how to use them in the best way to restore the complexity of situations? Francesco Oggiano explains how to do it in his book "SociAbility"

A book to better understand how social networks work, and above all how we work within social networks”. These are the promises of SociAbility. How social networks are changing the way we inform ourselves and do activism written by Francesco Oggiano and published by Piemme.

How has journalism changed? Why are social conformism, fake news and fuck news (the ones that make us swear with indignation) rampant? Why are influencers becoming the new reference points also on social, political and environmental issues?

These are just some of the questions he answers in an ironic but punctual, sharp but concrete way, the book, which explains the evolution of social networks but above all rattles off a series of useful tips in everyone's daily life .

Read also: Quarantine Star, by Francesco Oggiano for Interni Design Journal

Exemplifying and exhaustive, but above all practical

A book that reflects the communication skills of its author Francesco Oggiano , digital journalist, former journalist ' analog ' expert, now content writer, videomaker, creator of newsletters and podcasts, as well as a well-known face of the Will Italia community.

La di lui is a documented and precise writing, clear and calibrated that sews with patience, common sense and balance notions and opinions. The result is an exemplary, exhaustive distillate - and very practical - of how social networks have changed, and us with them .

It seems an essay, one would expect a manual, but it reads fluidly, like a fictional narrative, not marked by 'before' and 'after', given , facts and considerations. They are all there, but they intertwine to give back a real book , even compelling . It all starts in a bar, I find a lot of stories , some hope and few judgments writes Oggiano.

Read also : Because I love the newsletters, by Francesco Oggiano for Interni Design Journal

The main tips

Here are some tips on how to orient yourself in the avalanche of information we receive every day and on how to behave, on social networks as in real life, or rather physical, because virtual life is real. Onlife , defines it Luciano Floridi , professor of philosophy and ethics of the Oxford University.

  • Retrieve the context

Let's keep the indignation at bay, ours and the one that spreads daily on social media. We contrast the ’rabid instinct with the deepening . Always retrieve the before and after, the context from which the sentence or video under accusation was extracted before expressing any opinion, accusation or judgment.

  • See at least three sources

The mantra is that of the journalist Fiorenza Sarzanini “if you have a source it is she who controls you. If you have ten, you control them ”..

  • When it sounds too good to be true, it isn't true

Always be open to critical thinking: reality is always more complex, layered and multifaceted than it may seem.

  • Feeling offended does not mean being right

The calm and respectful tones, yes, they are always due, on both sides.

  • Listen to the version of the 'accused'

and do it with the same opening with which you listen to the 'accuser', which should have the burden of proof.

  • Review your posts from past years

to realize that everyone has written and posted things they are ashamed of. This does not mean that we, like the others, deserve to be lynched.

  • Be wary of the perfect

People who truly change, or have changed, the world are never the perfect ones. The perfect are never just perfect, just as assholes are never just assholes .

  • Replacing cancel culture with compassion culture

Asking the cancellation of something or someone precludes the possibility of evolution and debate, at the expense of a flattening of thought and a sterile simplification of complexity.

  • Cultivating doubt

especially when there is no you have.

  • Find the courage

to identify the real 'keyboard bullies' , to share their dissonant thinking, not aligned with the dominant one, to assert their principles, at the cost of alienating virtual friends and followers.

Social conformity and intellectual vivacity

Fear of censorship from 'low'. The temptation to write (or not to write) solely to please the public, to avoid their indignation or win their share”.

“Careers and lives that are challenged on the basis of misaligned posts (...) or misunderstood phrases”.

Bullying is wrong, unless you are bullying the right people, in that case it is very, very right”. If we address a well-written insult, we also receive social approval”.

And so some have become 'activists' without activity, 'committed' without obligation, 'brave' without risk. Ready to defend freedom of speech, as long as it is the same as ours”. nclusive yes, but with those already inside”. “Diversity yes, but not of opinion”.

Who knows what we are losing so much intellectual vivacity, suffocated by the fear that one of our sentences will be taken by targeted and disseminated without context on social networks”. This is the question that emerges most insistently from Francesco Oggiano's arguments, full of references to concrete examples, Italian and international, which concern personalities from entertainment and sports as well as from politics. The answer always leads to two fundamental concepts: complexity and deepening . The solution is to put each situation in its context. And let each reaction decant the impact.

Less virtuous and more fallible, less susceptible and more factual

The schizophrenic flow of polemics, shit-storms, jokes and decontextualizationsmust not scare , must be dammed. To do this we must be less virtuous and more fallible, less susceptible and more factual.

SociAbility is a sort of vademecum with indications on how to behave in the face of news, especially those that indignant and clamor, but it is also a book 'philosophical' , a moment of reflection, to understand how we got here , how social networks have evolved and how to live them, to understand their dynamics and not fall into easy traps, to orientate in short in the labyrinth of the Net . And in the end is not that different - spolier - from how good it is to behave in a bar.


Can photography act as a mediator between the real and virtual world? If yes, these 'avatar' , faithfully represent the original and tangible form?

In the images illustrating the ' article, the Selfobservations series of Franziska Ostermann, recently exhibited in Locorotondo, Puglia, in the ' field of Ground Control exhibition, investigates the plurality of identities that can be generated in the digital world, making them visible in an intermediate level between virtuality and reality. Directing selfies made in the past towards herself, Franziska engages in dialogue with self-versions of the past that can only meet in the pictorial space of photography.

Read also: the Ground Control exhibition in Locorotondo