"Until the beginning of 2020, coworking had been a growing formula, because it combined the possibility of interaction between complementary activities and the economic convenience of a complete service hub available. Then came the pandemic and we asked ourselves what would happen, with the physical distancing, of all the initiatives based on sharing. The answer is that, after the first wave, new opportunities have arrived: the service companies that thought they could reduce the costs of large headquarters thanks to smart working, understood shortly after that working from home full time is not always the solution. best". In short, between expanding the offices to ensure new distances and focusing everything on remote work, a third way has emerged, which passes through a review of coworking as we are used to knowing it. Marelli explains: “This third way consists in renting stations organized and shared, but spread throughout the territory, to be used also part-time”. A mixed solution that does not go through the large headquarters where everything remains unchanging as in the pre-emergency era, nor does it liquidate the job issue by relegating the worker to home, but focuses on decentralized company offices, even in the province, to be used only when needed by resorting to rent if needs change.

This is the scenario that Marelli represented in a catalog for Gaber dedicated to solutions for post-pandemic work. "After all," explains the designer, "the scope of hybrid solutions is also expanding to other sectors such as hospitality: in fact, hotel chains are growing that host spaces other than large meeting rooms, but similar to small offices also equipped for video calls, more efficient than hotel lobbies or workstations in often uncomfortable rooms".

The pandemic is also changing those hybrid spaces - at the same time showrooms, offices and locations for cultural events - through which a brand tells its story and design continues, amid the difficulties of the moment, to open up to the city, mixing in the same places the insiders and the variously assorted public of the events. Here the new standard is Gio Tirotto's project for Fenix Scenario, the "home" in Foro Bonaparte, in Milan, of the brand of interior design materials that welcomes the other brands of the holding and the creative hub Musa. A space of the possible, a bit of an interior design center, a bit of a place for phygital relationships, where functions are constantly evolving.