Updating old ways of thinking (and designing)
Restoring value to the relationship between man and his environment also means updating layout logic that by now is forty years old. It is here, Femia believes, that digital and visual design become allies. “Visual design does not mean simply informing people with signs and images; it also means generating awareness and responsibility. Graphics can be a driver.”
Alessandro Cambi, Francesco Marinelli and Paolo Mezzalama of It’s, a Roman studio active all over Europe, agree. “A material does not necessarily have to be physical: it can also be virtual.” The idea is to develop a dual dimension: “Physical (reduced) and virtual (extended), given the fact that we will live in a variable balance between the two worlds. In each of them, we have to always put human beings and their wellness at the center. We do not have to start over, from scratch: it will suffice to retrieve and apply all the reasoning formulated to date about flexibility into a single, updated vision. For example, to imagine the new habitat in keeping with the principles of the Active House (light, wellness, energy savings), as we are doing for a residential project at EUR in Rome. Or talking about the smart city in a serious way, not with the superficiality that has led to two opposing factions, pro and con, both lacking in content.”