It seems far away, but the metaverse is just a few steps away from us. This is explained by Alessandro Brunello, who has been working for almost ten years to bring content and social values to new digital worlds

Hardly anyone likes it. But the metaverse is truly a new reality and soon many of us will inhabit it at least for part of the day. The question is: how do we want to inhabit the digital space? We asked Alessandro Brunello, founder of Wrong Theory, a company that deals with the "grounding" of cultural events related to metaverse, NFT and cryptocurrencies. And to accompany companies towards Internet 3.0.

What is Wrong Theory?

Wrong Theory's purpose is to create the right terrain for artists and designers who want to explore digital from the perspective of NFTs and the crypto world. My work translates into the curation of exhibitions and events.

Wrong Theory is a team made up of professionals with a history of successes behind them, ranging from art, design, music and all other knowledge that are used to ground artistic and corporate projects. I curated the first major Crypto Art museum exhibition in the world ( DART 2121 , which has just ended at the Museo della Permanente in Milan), which collected the seventy most significant artists.

His team isn't just about digital art though…

We started a platform called InartNFT which sells physical works by historical artists, especially from the Renaissance period. Through InartNFT we recently sold a Canaletto worth one million euros. NFTs are an excellent solution to a series of problems related to authentication, transfer of ownership and the history of the work.

And, of course, they allow you to pay in cryptocurrencies, drawing the attention of those with significant wallets. But we are ready to create platforms that can buy and sell physical and digital works also using fiat money, which groups the main international currencies. It is a revolution for our sector to be able to operate even with non-crypto currencies.

What are the aims of Wrong Theory and InartNFT?

I come from the world of participatory economics, I can say that I am a crowdfunding expert, a financing system often linked to technological start-ups. I therefore worked on creating technological innovation structures for organizations and institutions that want to advance towards the web 3.0 wallet connected (linked to cryptocurrencies). But my choice was first of all to start with people, because I am interested in the humanistic aspect of what in effect could be a technological renaissance.

From my point of view, it is essential to put humans at the center of any content or action in the field of technology. The metaverse is a new frontier: it is easy for actions to be moved by uncontrolled market laws. We need projects with a complete meaning, both in the artistic and social fields. It is a great opportunity if placed at the service of mankind, if it contains ideals and values. Otherwise the risk is that it is really just a bubble destined to burst also from a macroeconomic point of view.

Why is there so much distrust of NFTs and the crypto world? How can this mistrust be overcome?

Mistrust pleases me. One of the most interesting things that can be put in place is a critical evaluation. If we talk about the distrust of players in a sector who are approaching a revolutionary system such as blockchains, as an operator I can say that it suits me perfectly. Because we can improve. It is a system that has very different foundations from what we are used to and few have the right skills. My mission is to transmit knowledge for operational, non-disclosure purposes. Putting the largest number of people in a position to operate using this technology.

So your work is related to content production, not speculation?

Certain. For an absolute reason, linked to the value of what we do every day. And for a practical reason, because if I manage to get professionals and industries that produce culture and social vision to work, their impact will be enormous and we do not risk seeing the birth of a very powerful world where nothing but speculation, unbridled consumerism, fashions is conveyed. tendencies for their own sake.

The antidote is to take the field. We are a generation that has had many solicitations and also a depth of knowledge that today serves as antibodies to prevent us from being dehumanized. On the one hand, it seems smart to me to make the machine work without fear, because it is efficient and saves us a lot of time. But on the other hand, I don't want to leave this world open only to big players. It takes culture. If he were alive Leonardo Da Vinci would use blockchains, I'm sure.