Augmented Architecture. A project by Cino Zucchi Architetti with Chiara Zucchi, realizzato da Mapei.
Portale Nord - Università degli Studi di Milano
Augmented Architecture consists of an element as simple as it is figuratively effective: a great 'mask' with a polymer covering that reproduces the upper part of the existing portal, enlarged six times only along the horizontal axis. By increasing the size of the existing portal, this 'explosion' of the figure highlights the details of the moldings and sculptures through their significant deformation.
The installation seeks to interpret the specific characteristics of a place and a company with a great character (Mapei products do not have a form of their own, but act as an element of relationship between existing artifacts or revisited through operations of protection, coloring or insulation), seeking a temporary intersection between their two important stories and current realities. Through digital scanning and cutting-edge production technologies, an element of Milan's history thus becomes a contemporary form, capable of communicating Mapei's commitment to the creation and conservation of the human and natural environment, enhancing the concepts of durability, recovery and environmental sustainability.