Speaking of which, from September 5th to 10th, 10 furniture brands will also be exhibiting in the “supersalone”, the special edition of the iSaloni in 2021, occupying part of the Hall 03 at the Rho Fiera Milano. Among the companies are: ByKamy, Cristais São Marcos, estudiobola by Rizzon, Florense, Lovato, Modalle, Ornare, Sier, Tidelli and Uultis. All of them are part of the Brazilian Furniture Project, developed to promote national design, preserving and valuing the manufacturers and designers in Brazil, as well as sustainability, wood, leather, lace, among other Brazilian raw materials and traditional woodworking techniques. Same premises of the Etel brand, founded by the prestiged designer Etel Carmona, 30 years ago in Sao Paulo, Brazil, and which was also brought to Milan, to via Maroncelli, in 2017.
It is also thanks to Etel that, in recent years, Brazilian design has been gaining more visibility, awards and, above all, it has strengthened the originality of our style, consolidating our country alongside important references such as the Scandinavian and the Italian design schools. A result of a lot of research work and a close relationship with the foundations of great masters such as: Oscar Niemeyer, Lina Bo Bardi, Jorge Zalszupin, Gregori Warchavchik, Lasar Segal, Oswaldo Bratke, Branco & Preto and Giuseppe Scapinelli, whose creativity influenced the history of architecture and design internationally
Brazil – Design em Movimento exhibition at the Milan Design Week; September 4-19, 2021
Portico Richini, Università Degli Studi di Milano