More than Reels is the setting of Patricia Urquiola for the showroom Moroso of via Pontaccio made with a single material in two different variations, soft and solid.
And that is Kvadrat Really, rigid, felted and green (it is derived from the circular recycling of cotton and wool and the waste from the textile industry) and, alongside, the lightness of two large wallpapers that are part of the Rooms capsule collection, the wallcoverings designed by Patricia Urquiola for CO.DE of Jannelli&Volpi.
There are many innovations in the showroom, starting with the sofas designed by Patricia Urquiola: Amorak, which steals the name from the traditional padded jacket of the Inuit Western Greenland and is presented as a superflexible modular system, which can be assembled at will and which focuses on wearability: "It all starts with an intuition: imagining the upholstery of a sofa as a dress and, the sofa itself, as a body to be dressed" has explained the designer.
Then, on the upper floor, Gogan, a sofa with a comfortable seat that evokes the shape of polished Japanese stones covered with a rich bouclé texture rediscovered from the Moroso archives of the 1970s. Next to it, Pacific, a sofa with a soft fabric and round and oversize shapes that makes you think of West Coast villas.
The Swedish duo Front proposes Pebble Rubble : fun (and welcoming) padded seats that look like large smooth stones cloaked in an organic vegetable layer. Next, the elegance of the Dutch Wieki Somers and her Somewhere: a series of daybeds and open shelving made of Solid Textile Board by Kvadrat Really.
Jonathan Olivares instead designed the Square work chairs, very light, created for the new Kvadrat showroom in New York and now introduced in the Moroso catalog . Finally, a literary quote (from Nanà , a novel by Emile Zola from 1880) for the Salon Nanà collection of the Franco-Lebanese architect Annabel Karim Kassar: sofas, sommier, chaise longue, armchairs and coffee tables with a Middle Eastern flavor.
Finally, in the twentieth century setting of the Teatro Filodrammatici, Moroso should not be missed the installation Forest Wandering signed by the Swedish designers Sofia Lagerkvist and Anna Lindgren of Front Design, in collaboration with Kvadrat Febrik for Moroso.
A play of lights, sounds and projections, which immerses visitors in the climate of the Nordic forests, between huge blocks of stone and meters of fabric developed starting from the photographic transposition of patterns and natural surfaces.
In all: 16 colors - 4 of which exclusively for Moroso - ranging from the chromatic shades of different minerals and rocks to the soft materiality of moss, lichens and first snow. Open to the public until 10 June.