The countdown has begun for the long-awaited 60th edition of Salone del Mobile 2022 (7-12 June) and Milan Design Week (6-12 June, with numerous openings already starting Sunday 5).
The appointments announced in the city are already more than 500, and the risk of missing the most interesting exhibitions and installations is just around the corner. But a little organization is enough, and following the right accounts, to make a targeted planning and better enjoy FuoriSalone 2022.
How to arrive prepared for FuoriSalone 2022
The FuoriSalone, a phenomenon that was born 30 years ago on the initiative of INTERNI as a totally spontaneous event, is a maxi event which, despite its appearance of great urban party, leaves no room for improvisation, neither for the organizers, nor for the public.
We, therefore, recommend an approach of equipped explorers, with INTERNI Guide in hand, map of the districts, list of must-to-see places and useful contacts, to see the things that most interest in base to your profile.
If you are a designer looking for contacts
For designers looking for contacts , it may be useful to start following the accounts that 'matter', such as the Instagram , Facebook and LinkedIn profiles of the garments of the furniture companies, if particularly social, or contact their press offices (also LinkedIn helps here) to schedule a meeting at the fair or in the showroom, with that good dose of courage that, together with talent is the key to opening all doors.
Among the names to follow (and pursue), especially if you are a young designer, there are the talent scouts if they wander around the fair and for the districts, such as Carola Bestetti, ceo of Living Divani (he is on IG as @carola.bestetti), Giulio Cappellini (@ giuliocappellini_), Patrizia Moroso (@ morosoofficial), just to name a few, the gallery owners, such as Rossana Orlandi ( @ rossana_orlandi ), and Nina Yashar from Nilufar Gallery (@ nilufargallery), curators such as Federica Sala (@ lafedesss) and Domitilla Sardi (@ domitilladardi), sector publications, such as INTERNI (@ internimagazine), and the journalists to contact to make an appointment.
Even cocktail parties can turn, in between toasts, into sparkling opportunities to forge relationships.
If you are on the hunt for young talents
The most prestigious showcase to discover the new promises is the SaloneSatellite, at the Rho Fair, with over 600 designers under 35.
From the exhibition center, the experimental charge of young people bursts into the city, with collectives and creatives scattered throughout the numerous districts and hubs territorial . Among these, Isola Design District with more than 250 international designers and studios, which are added to the local artisans and galleries distributed in over 30 locations, and Base, in the Tortona area, with schools and universities from all over the world that they come together in a large laboratory of imagination and inclusion.
Among the new addresses, Certosa Initiative, via Barnaba Oriani 27, an exhibition project that takes shape all 'interior of a post-industrial space of over 10 thousand square meters in which emerging talents and brands interact, and Baranzate Ateliers , for the second consecutive year at the FuoriSalone in the former Fabbrica Necchi (via Milano 251, Baranzate, MI), a path dedicated to collectible design and experimental art on an area of three thousand square meters.
If you are looking for young names, do not miss the initiatives of the universities, such as the Politecnico di Milano present at the Bovisa campus, at the fair and at SaloneSatellite, and Alcova 2022, the collective curated by Joseph Grima and Valentina Ciuffi which returns to the disused spaces of the military hospital of Baggio with Curated by Alcova, a platform to promote the most interesting talents spotted in design schools across Europe (Alcova, 1 Simone Saint Bon Street) .
If you are a journalist
If, like us, you are journalists, you will already be inundated with information, the difficulty lies in surfing the magnum sea of installations - exhibitions - presentations which will animate the Design Week.
You can't see everything, get over it - in the brera design district alone there will be over 170 events, with 11 new openings for a total of 165 showrooms (www.breradesigndistrict.it , www.breradesignweek.it ) - but you can draw up a list of the top 10 locations (or even top 20 for the more dynamic ones), best to visit in the press tours that allow you to catch the highlights in a nutshell in a few hours, and without queuing.
If you haven't done it yet, it's time to get accredited to exhibitions, in order to avoid queues, and to parties, convivial moments in which it sometimes becomes easier, thanks to the numerous cheers, snatch an interview from even the most unreachable starchitect.
If you are a design lover
For design enthusiasts in search of trends, installations to instagramm, terraces and gardens in which to dance to the rhythm of design, the advice is to stay up to date by following the websites of the districts, the accounts of the most loved brands and the most pop creatives (Elena Salmistraro, Andrés Reisinger, Marcantonio, Sabine Marcelis, to name a few), and magazines such as INTERNI, which starting from 3 June will publish online the FuoriSalone 2022 Guide, a compass for not getting lost, spirit and physically, in the overwhelming whirlwind of happenings.
Cover photo: Alcova 2021. © IMG DSL, Studio Piercarlo Quecchia