On the occasion of the FuoriSalone 2022 Rinascente animates its Milan offices , Turin, Monza and Rome Via del Tritone with special outdoor living themed settings.
The one that was inaugurated yesterday in the Milanese 'home' par excellence of shopping on several floors, is a real review of events: not just an exhibition, therefore, but projects and activities in partnership with different brands of the sector.
In particular, the Rinascente store in Milan - Piazza del Duomo welcomes visitors on the sixth floor of the store and also on the floor - 1 (where the Design Supermarket is located) with ad hoc initiatives such as the Bijoux market and the Marni Market, which will remain open until June 15, 2022, thus extending beyond the dates of the Design Week.
On the sixth floor, among temporary pop-ups, special events and installations aimed at presenting news and entertaining, there is VITRA, which offers a selection of products suitable for outdoor environments, like his Eames Chair; Cassina, with the Trampoline collection by Patricia Urquiola, which expresses the joy of living outdoors with a playful design characterized by rounded and sinuous shapes that invite you to live outdoors and Driade, which presents the outdoor collections designed by Philip Starck , Fabio Novembre and Ron Arad.
And again Ames, which presents for Rinascente a special edition of the chair from the Cartagena Reina collection, while Lombrello, the research brand of Andrea Forapani, which presents itself with a new collection of fully customizable chairs and tables for indoors and outdoors, 100% made in Italy.
The latter also introduces its new Hearst chair exclusively to Rinascente. There will also be numerous prestigious brands such as Dolce & Gabbana Casa, Hay, Serax, Cabana, Flos.
To enrich the area dedicated to entertainment, it should be mentioned instead, the gaming and tech area of which Smartech will be the protagonists and the Sonos pop-up which arrives with a new sound bar.
The two aforementioned Bijoux Market and Marni Market are, on the other hand, respectively located on the fourth and floor -1 of the store.
Marni will exhibit a new series of limited edition bags, outdoor furnishing accessories and design objects from today, 7 June, until 4 July 2022, alongside the line with the positioning of three pop-up dedicated to men's, women's and children's fashion, respectively on the first, fourth and fifth floors of the building, presenting a special selection of ready-to-wear garments and accessories.
Bijoux Market will instead be hosted in Rinascente until 3 July 2022, on the fourth floor of the store, the area dedicated to special events: here the pop-ups of some of the most important brands in the bijoux sector will gather .
Not only jewels, but also a schedule full of events that will involve brands of the caliber of Giolina and Angelo - a reference name for precious Milanese shopping - who will propose an engraving session created by the creator of the brand in person, Giolina.
Then there will be Dans Les Rues and the new Tribal collection, which merges the world of clubbing with the music scene of the 2000s; Gala Rotelli which offers a workshop entitled Portasogni , through which you can create a personalized jewelry box.
And again GiuroGiuro with the launch of the new Bacche di Giüro and Aonie collection, presented with an event dedicated to astrology in line with the Astra collections and Supernova - indeed.