And again, in synergy with the rebirth of Milan, Louis Vuitton will contaminate two chests in Piazza San Babila: the flower kiosk and the newsstand of the district, which will be respectively set up with the exhibition of leather Origami flowers by Atelier Oï, the first, and with the necklaces of City Guide, Travel Book and Fashion Eye published by the Maison, the latter.
In particular, this latter initiative represents an additional piece to the itinerant international project of Louis Vuitton's ' librairie éphémère ', which with contemporary dynamism and traditional elegance aims to enhance the quality and beauty of editorial content.
The first Italian city to have hosted the Maison's creativity was Venice, on the occasion of the opening days of the 2022 Art Biennale, when Louis Vuitton set up 6 newsstands.
In Milan, during the entire Design Week, Louis Vuitton experts will work alongside newsagents to introduce visitors to the discovery of the Maison travel necklaces, recognizable by the vivacity of the colors and the elegant and accurate simplicity of packaging. A collectible product in all respects.