2. Many events and installations in the showrooms
The second thing to expect from this FuoriSalone 2022 is the return of the showrooms to the role they always had in the city during the FuoriSalone and which they had somehow lost, in the last edition when the Salone del Mobile was replaced by the Supersalone.
In 2021, in fact, the shops of the design brands replaced the Salone del Mobile as meeting places for Italian and international dealers, private environments where the new collections can be presented to a limited audience of professionals.
At FuoriSalone 2022, however, the showrooms will certainly host the new products but will also return to host collateral events , mini-installations, interpretations and installations created by designers and (increasingly) by artists.
Difficult, indeed impossible, to mention them all (for this there is our Guide). However, the districts to be visited are those with the highest density of showrooms: Brera, via Durini, Corso Monforte, via Manzoni and obviously the whole fashion district.
3. The spotlight on the suburbs where the curatorial projects will be staged
Third, but absolutely not the least, will be the attention that must be dedicated to the peripheries.
While the design districts of Milan will work at full speed - giving more and more space to large companies - the border areas are in fact reconfirmed as the places of choice for major curatorial projects:
- See The Stars Again is the (Dante's) title that Flos has chosen for its event-exhibition-happening that celebrates the 60th anniversary of the company's birth and, above all, the new course of the company: the exhibition concept, curated by Calvi Brambilla, in fact tells the way to conceive, tell and even sell the light of Flos. The location chosen for the event, which will also contain a stage for shows, a restaurant and a bookshop, is a huge former industrial spacr near the Prada Foundation: a place very far from the center and, in the minds of the Milanese, dedicated to art and experimentation. and technology (here there is Talent Garden, Fastweb etc) rather than design. Flos, via Orobia 15.
- Alcova 2022 will be, as last year, in Baggio in the former military hospital (MM Inganni): the group show, curated by Joseph Grima and Valentina Ciuffi, originally presented in Nolo, promises a mix of more and less well-known names and a new section Curated by Alcova, a platform dedicated to highlighting the most interesting talents that emerge every year from design schools across Europe. Via Simone Saint Bon 1.
- Zaventem Atelier is a Belgian multidisciplinary space, near Brussels, conceived as a workshop in which artisans, designers and artists collaborate with a cooperative and corporate spirit. On the occasion of FuoriSalone 2022, Zaventem Atelier will occupy a former Necchi factory in Baranzate with Baranzate Atelier, where the work of the collective will be told: a space conceived as an inhabited place in which to come into direct contact with creatives to share their vision on becoming of living. Via Milano 251, Baranzate (MI).
- Certosa Initiative , by Organization in Design and Beyond Space: very little information is currently available on this premiere which will bring together international companies and designers.Via Barnaba Oriani 27.
- You Don't Want Space, You Want To Fill It by Marsèll Paradise will be an exhibition, curated by Matylda Krzykowski, that crosses works by contemporary and transdisciplinary professionals who move between the visual and performative context, the natural and the artificial, the human and the animal, the tactile and the sound: an invitation to socialization, activity and observation by Lisa Ertel, Phillip Schueller, Collo, Delfiné & Loft Garten, Mirka Laura Severa and Jannis Zell. Via Privata Rezia 2.
Cover image by Giacomo Giannini, from the book XXX-Y 30 years of FuoriSalone, edited by INTERNI for Electa ( read here about the book, buy it here )
