Seventeen design studios joined the Forbidden entry project a year ago and adopted one of the dressing rooms of the Arcimboldi Theater, reformulating its interior design.
Last September, the public of Milan Design Week was able to visit and then vote for their favorite dressing room, decreeing the winner of the Diorama project, by the studio Calvi Ceschia Viganò Associati, which therefore obtained the task of redesigning 'Il Primo Camerino'.
The architect Andrea Viganò comments: "The dressing room is generally a residual environment, certainly not a priority in the design of a theater. This time it is even next to the stage. We wanted to create a place with a domestic atmosphere, because it is not only a space where the artist dresses and puts on make-up, but also where he concentrates and therefore must find a harmonious context, of 50 square meters, is distinguished in a public part, where the artist receives visitors, and a more private one. It is a real colored microcosm".
The restyling benefits from the artistic consultancy of Arturo Brachetti and the collaboration of over twenty prestigious interior design brands, including Cassina, Living Divani, Gebrüder Thonet Vienna, Lualdi, Alpi, Nemo, Caimi, Smeg.
Geberit has reformulated the entire bathroom environment.
Giorgio Castiglioni, General Manager of Geberit Marketing and Distribution, met at the preview presentation of Primo Camerino, comments: "this project represents a double opportunity for us: on the one hand, the opportunity to provide a important design and construction contribution, on the other hand confirming our involvement in prestigious projects, witnesses of culture.
International, we are very committed on the Italian territory, for us it is a real point of pride, so much so that many of the products installed in the Primo Camerino are made in our factory in Gaeta. They are innovative and sustainable solutions, which we present now on the market. This bathroom is indeed an intimate space, but also a theatrical one ".