Mythica: the return to the fair
"We are happy to go back to telling our philosophy of living at the fair", announced Eleonore Cavalli. And once again underlines the commitment to lower impact, witnessed by the entry into the group of B Corp companies. The opportunity is also excellent to announce the collection that will be protagonist of the Salone del Mobile in June 2022. The exhibition layout at the Salone will be based on a complex and at the same time organic project, which recounts the different domestic atmospheres of the collections in the catalog and of the new Mythica.
"A celebration of powerful rites newspapers", comments the art director. "A collection that transforms the home into a temple of living, in a space designed to give order to one's emotions". The designers called to express themselves on the theme of the new domestic mythology are Alessandro La Spada, Claudio Lipparini, Draga & amp; Aurel, m2atelier. To which two new entries are added this year: Studio Pepe and Marta Naddeo.
The winter garden, the atrium, the banquet, the boudoir and the oasis of the day are the symbolic spaces that will be inhabited "by unique but reproducible pieces, focused on low environmental impact, on research of materials, on sartorial care".