Animation, news and a splash of nostalgia at the Flagship store in via Durini 16 for the 2022 edition of #CassinaPerspective on the occasion of FuoriSalone 2022 where, surprisingly, some corners offer the re-editions of classic and unforgettable pieces such as La Leggera by Giò Ponti or the sofas that literally made the history of design.
Alongside the historical pieces, however, here is the new collection by Cassina. Starting with #ModularImagination, a series of modules that can be transformed into poufs, tables and benches, a collection designed by Virgili Abloh, the prematurely deceased American artist, designer and musician in 2021.
Cassina exhibits and celebrates the collection signed by Virgili Abloh under the dome of the store in an evocative installation dominated by the orange hue that allows the public to see closely the modules composed in all the possible ways.
Thanks to the perfect interlocking solution which, for its simplicity, recalls the bricks of children's construction boxes.
All around, new collaborations with designers and creatives such as Antonio Citterio, Mikal Harrsen, Formafantasma, Linde Freya Tangelder, Michael Anastassiades, Rodolfo Dordoni, Patrick Jouin, Gaetano Pesce, Afra, Tobia Scarpa and - of course - Patricia Urquiola (artistic director for Cassina since 2015).
On the lower floor of the showroom, then, two new chairs designed by Matteo Thun and Benedetto Fasciana.
The first is called Bixia and is a stackable wooden chair, created especially with the needs of public places in mind. The second, on the other hand, is Tubius, a model designed for the outdoors, in powder-coated steel and - therefore - perfectly recyclable.
Last but not least: a surprise. Once out of the store it is worthwhile to reach the sixth floor of the nearby parking lot de La Rinascente where Cassina and the Milanese cultural hub One Block Down pay homage to Zig Zag, the iconic chair designed in 1943 by the Dutch Gerrit T. Rietveld, through a suggestive and colorful pyramid made up of 30 chairs.
An installation that excites and transcends the boundaries between art, design, curating and architecture.