What is the true meaning of Open Borders? That everything has a clear origin, and without it there would be no contamination. Starting from this fact, the event organized by Interni intends to go beyond the usual borders of design. In terms of materials and in terms of forms. And also, this needs to be said, beyond the physical borders of its three locations: Università degli Studi, the Botanic Garden in Brera and the Torre Velasca.
Milan is the ideal city for this type of exploration. When we think of a truly open border city in Italy, this is Milan. A city of perennial cross-fertilizations and hybridizations. A constantly evolving and multifaceted metropolis, an international platform and a laboratory of innovation, Milan defies any attempt to define it.
Experimentation and contamination, innovation and exchange, defining the indefinable (as will happen in the Audi City Lab): Interni Open Borders will be all this, until 23 April.
The design industry was established in the city where centuries ago Leonardo was already experimenting and innovating, going beyond the usual borders of human knowledge. Design means beauty, creativity, research, culture, and industry.
The term culture industry often makes us turn up our noses. But isn’t it true that resources invested in culture are never wasted? From this viewpoint, the event organized by Interni has always been a contamination of ideas, designs, creativity, research and industry, represented by all our partner companies; this event exhibition can be organized during the Design Week thanks to them.
Beauty is the result of all this: the beauty of installations, of the locations where they are hosted, of the meetings and panels that animate this week. Maybe beauty will not save the world, but certainly it will always be a chance to know, design and improve it.
Text by Danilo Signorello – Photos by Efrem Raimondi