A clay water purifier reprises the crafts tradition and vernacular culture of the inland regions of Brazil.

Pleasure-Lab (Ergonomics of Pleasure Research Laboratory / Ricardo Antonio) promotes research on the “ergonomics of pleasure,” namely design guided by the immaterial qualities of objects rather than functional or anthropometric theories.

The Acquapura purifier illustrates simple, still valid crafts techniques connected with the tradition.

The clay filter is a device with roots in the pottery vessels of the pre-Columbian native populations of South America. It contains a triple gravity filtering device that makes the water pass through particles of active carbon, free of contaminations, and eliminating 98% of impurities.

The clay reservoir guarantees the natural taste and ideal temperature of the water. Acquapura is a very sustainable product, made by hand by artisans in the city of Limoeiro do Norte, in the rural state of Ceara (Brazil).

Bucking the trend of Industry 4.0, which looks to a completely automated future of production, the project puts man at the center and attributes value to the know-how of marginal communities, through renewable socio-economic cycles and low environmental impact.

Produced by Pleasure-Lab


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Ricardo Antonio (Ph. Emanuele Zamponi)