In the new Lualdi showroom designed by Piero Lissoni, Philippe Starck presents the Welcome project

The Milanese showroom of the Lualdi, brand is completely renovated, in Foro Buonaparte 74, and bears the signature of Piero Lissoni.

A confirmation of the bond that, since the 1960s, has united this leading company for interior design doors with the main protagonists of architecture and art. Piero Lissoni's intervention thus made it possible to recreate the spaces of the showroom to offer visitors and customers the opportunity to immerse themselves in the minimalist elegance of the Lualdi world.

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And the opening of this space to the public, on the occasion of FuoriSalone 2021, is also an opportunity to present the new collaboration with Philippe Starck who signs Welcome the line of hotel doors, characterized by a simple design and small stylish details. like the shape of the handle which is inspired by that of a stone smoothed by water and which is also taken up in the line of courtesy light in the corridor and by the panel with the room number. "I always try to find a meeting point between my two faces, architect and designer, and the opportunity to design a door (the favorite symbol of the surrealists) allowed me to experience it once more," says the French designer.

The door is a border, a frontier between reality and the dream world, between the public world and the private sphere and we can draw it in thousands of different ways. But it is also necessary to always take into account the needs of the customer and, in this case, the sustainability of a work that is not designed for individuals but for the world of hospitality, of hotels. Here, Welcome is an example of style and flexibility, because the basic model has a strong identity and yet it can be changed and, at the same time, it has all the requisites of longevity and resistance.

In addition, it has details that strongly characterize it, such as the handle that evokes a River Stone and is, however, light, pleasant to touch, something that - when you grab it - already makes you feel "at home" even if you are entering a bedroom. Inn. I like it for this very reason, because it is an absolutely contemporary project.

The trend of the future, in design as in many other fields, is just that: freedom. The freedom to have a tailor-made product, as I like it, suited to my style and character but at the same time also accessible. A solid and durable yet modifiable object. It is not a contradiction because this is what I have always experienced in my creative work, since I was 20: to bring the dream, my spark of madness, into a feasible and modifiable project while maintaining a recognizable personality”.