Ernesto's world, a project by MC A - Mario Cucinella Architects with Artemide. Cortile della Farmacia - Università degli Studi di Milano


Mario Cucinella. Ph. Giovanni Gastel

An immersive and connective space brings the public into contact with architecture and storytelling. The installation designed by Mario Cucinella aims to accompany visitors through a visual narrative of the history of the famous Milanese company with a tribute to the world of Ernesto Gismondi, founder of the Gruppo Artemide, who passed away in 2020. Values, design culture, research, know-how, iconic products, innovative projects, lasting encounters and partnerships: a network of creative connections through which Artemide has interpreted light for over sixty years. A hundred ‘cards’ made of recyclable material give rise to a modular architecture in which the pieces, representing memories, intersect with each other to form a great installation that rises in height to form a tower. A red light, evoking the emblem and heart of Ernesto Gismondi, envelops the viewers, who will be able to immerse themselves in the work, discovering Artemide’s design philosophy. The installation is a sustainable project, designed to be mobile and reconfigurable. It will continue to tell the story of Artemide in other places and times.