Audi and INTERNI Creative Connections
For Milan Design Week in September, Audi is once again the protagonist as co-producer of the Interni Creative Connections exhibition. In Milan, in the city that represents the creative ferment and a careful look at the world, the brand of the four rings gives voice to its vision in its hub in Via Spiga 26, in the fashion district, at Audi City Lab, the laboratory of ideas branded four rings, where the future takes shape with Enlightening the future - a project by Marcel Wanders studio.
50 years after the creation of the iconic claim Audi Vorsprung durch Technik - At the forefront of technology, the Ingolstadt company confirms its relevance as an expression of the brand's constant propensity for excellence and innovation.
A record that, today, finds maximum expression in the e-tron range and in the progressive decarbonisation of the entire production chain.
New technologies are changing people and their way of moving: first of all the transition to electric mobility, autonomous driving - expected in the near future - the radical digitization of cars and, with it, the networking of cars and of the surrounding world. A horizon with a strong impact on design, capable of revolutionizing the style of Audi models. Thanks to the launch of the Audi e-tron GT quattro, Audi RS e-tron GT, Audi Q4 e-tron and Audi Q4 Sportback e-tron, in 2021 the House of the Four Rings is introducing more electric cars to the market than traditional models.
By 2025, the Brand will have over 20 full electric models and Audi aims in the long term to achieve a carbon neutral balance of all the Brand's activities by 2050.
Audi also confirms itself as a pioneer in lighting technology: from the carbide headlights of the early nineteenth century to the Matrix adaptive management of the high beams, passing through the laser up to the Digital Matrix LEDs. The digitization of optical units and the introduction of avant-garde technologies such as Matrix adaptive high beam management, laser, LED Digital Matrix and OLEDs allow you to explore new horizons for the benefit of safety, design, communication and connectivity. to-X. LEDs and OLEDs no longer act as simple lighting sources, but open up possibilities for customization hitherto unknown, guaranteeing a new driving experience and relationship with the outside world.
Because for Audi the avant-garde and progress are aimed at finding solutions for the best interaction between man and society, solutions that can create further concreteness and that generate new expressions of conscious mobility at 360 °.
For Audi, the future is an attitude.
