“We are only at the beginning. The future will be revolutionary, ”says Marc Lichte, Audi's Head of Design. Which, in recent times, together with its team, eight months after the launch of the Audi e-tron GT, has observed and interpreted the change taking place. Current technological innovations and short-term expectations make it possible to radically rethink car design, says Lichte, projecting it into the future.
“Electric mobility has radically changed the design and production of cars. And the same will happen for design. Already today, the focal point of a car is no longer the front section, the traditional seat of the heat engine, but the battery pack located between the axles. Not only that, autonomous driving - foreseen in the near future - and the radical digitalization of cars will make possible stylistic freedoms hitherto unthinkable that will revolutionize the forms of the automobile as it is commonly understood today. We are experiencing an epochal transition, comparable to when the carriages with horses were replaced by cars with internal combustion engines ”.
