Pura, a project by Alessandro Zambelli created by Guglielmi, with Ledvance lights.
Cortile d'Onore - Università degli Studi di Milano
Alessandro Zambelli
A large menhir as the starting point for a new visionary civilization which, by connecting the ground to the sky, underlines the divine value of water, the symbol of the entire life cycle. This is Alessandro Zambelli’s idea embodied In the installation Pura in the Cortile d’Onore, which celebrates water through products by Guglielmi, a historic Italian brand in the faucet sector. A great origami on the four sides of the metal structure recount the processes of the changing form of water: vapor, condensation, accumulation, filtration. The materials are noble and simple, both accumulated by water: wood symbolizing the Earth on which everything rests, and mineral metal, a ductile material generated by crystallization. Inside, the innovative Tuttuno multifunction mixer faucet from the Pura collection dispenses water: microfiltered natural, natural cold, sparkling cold and boiling. Illuminated by Ledvance RGB Wi-Fi LED strips capable of interacting with the public, the installation is a sharing space where visitors can appreciate the organoleptic properties of water, filtered through Pura technology and supplied by Guglielmi mixer faucets.
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