How does this analysis take place?
Viola Camblé: “There are several typologies: the first is focused on the guidelines, as if we were going to analyze the nervous system of the project. It is possible to visualize the main and secondary axes, the most integrated streets and therefore the most easily accessible and the most central ones.
The other analysis is linked to visual perception, as if I positioned myself at every point, considering only solids and voids, everything that is an obstacle and what is not.
Is this your first time applying it at a fair?
Viola Camble: “Yes. A big start that comes after a long period of in-depth study on these issues, partly in synergy with neuroscience.
How did the Euroluce 2023 project develop?
Lorenzo Cavallero: “In the months leading up to the start of the actual planning, the Salone del Mobile started research among the exhibitors to understand the needs and critical issues of Euroluce.
Lombardini22 was involved in the creation of a masterplan that would give answers in architectural terms to the needs expressed by visitors and exhibitors.
The traditional checkerboard system has numerous advantages of a technical nature, but at the same time provides for the presence of a large number of streets which generates a sense of disorientation in the visitor.
Lombardini22's response to the needs that emerged from the survey was a layout that organizes the routes around a single circular route.
In this way, on the one hand, the exhibitor is offered a greater probability that visitors will pass in front of his stand, on the other, it facilitates the experience of people, who will have the opportunity to visit the entire event with less time and energy.