The usual - and eagerly awaited - press conference of the Milan furniture fair has just concluded , scheduled from 18 to 23 April 2023 at the Rho trade fair.
Lots of new features at the 61st edition, starting with the new layout of Euroluce, the biennial of the Salone dedicated to lighting, imagined as a city of lights - The City of lights - with a circular route that puts the visitor back at the centre, for a more fluid (and simpler) use of the exhibition space.
Milan furniture fair 2023: the news
There are three important innovations at this edition: the first is that there will be a single exhibition level, with the companies from the upper pavilions (8-12, 16-20) relocated to the lower ones to simplify, improve and enhance the fruition and visit experience.
"We gathered the needs of those who organize and experience the Salone, exhibitors and visitors, with more than 2,300 interviews and thematic working groups", says Maria Porro, president of the Milan Furniture Fair.
"Thus, the idea of an exhibition on a single level to facilitate flows was born and we did an almost 'urbanistic' job on the internal design of the pavilions". The exhibitors will no longer be divided by style, but the offer will be presented based on the target of the companies.
Second big news: the new layout of Euroluce, completely redesigned by the Lombardini22 studio, with a circular route that puts the visitor at the centre, for a simpler and more organic visit, that leaves no exhibitor behind.
Third novelty: the cultural component integrated into the spaces of Euroluce, which will be the true heart of the event.
The numbers of the Milan Furniture Fair 2023
The Milan Furniture Fair 2023 will bring together a total of 1,962 exhibitors, over 550 young talents under 35 and 27 design schools.
The event is divided into: Salone Internazionale del Mobile, the International Furnishing Accessories Exhibition, Workplace3.0, S.Project, Euroluce and SaloneSatellite.
Euroluce, the (real) novelty of this edition
After a four-year absence - the last edition was in 2019 - Euroluce returns, the biennial of light in halls 9-11 and 13-15.
“For Euroluce, we have redesigned the paths by integrating the spaces of the companies with interdisciplinary cultural contents which concern the relationship between light, architecture, art and science”, explains Maria Porro.
“A metamorphosis that in the future will affect the entire Exhibition which has the ambition to contribute to redesigning the exhibition model”.
Euroluce will present itself as The city of lights, enlivened by a very rich cultural offer curated by Beppe Finessi, ranging from contemporary art to photography, from research design to technological experimentation.
A brilliant (and strategic) interdisciplinary proposal that of Finessi, which in an era in which the importance of fairs is questioned, reiterates that the Salone del mobile is an obligatory stop not to be missed.
The Formafantasma are also protagonists, who for Euroluce 2023 have designed Aurore, a large square, an arena for immersive and reflective experiences and a place dedicated to talk.
The couple formed by Andrea Trimarchi and Simone Farresin also curated the twelve Constellations, architectural interludes that will host the exhibitions in the exhibition curated by Beppe Finessi.
The creative duo also imagined the Corraini Editori bookshop, a place that doesn't want to be a commercial space, but more of a library, where you can buy the object of desire, but also browse unobtainable volumes and special editions.
SaloneSatellite 2023 is dedicated to design schools
Inside Euroluce, in pavilions 13-15, there will also be the SaloneSatellite, now in its 24th edition, conceived, curated and strongly desired by Marva Griffin.
This year's theme is Design Schools – Universities / Building the (im)possible. Process, Progress, Practice, to underline the important contribution that schools and universities have given and continue to give to the training of new designers and the development of design.
For this reason, the layout of the exhibition spaces has also been renewed, with the 27 schools and universities that will participate in a perimeter ring that embraces the individual designers.
The SaloneSatellite will also pay homage to designers and lighting companies with the special Sate-light exhibition. 1998-2022 SaloneSatellite young designers, with lamps designed by designers who became famous and discovered thanks to the Satellite showcase.
Finally, the great and awaited guest of the SaloneSatellite will be Gaetano Pesce, invited to tell the students the main steps of his long career.
The first certified sustainable furniture fair
Goodbye to monumental stands that live a single and short life, only to be thrown away when the spotlights go out.
For Euroluce, Formafantasma and Lombardini22 have imagined modular structures so that this exhibition project can have continuity, if not within the fair, in other places, as already happened for Design with Nature by Mario Cucinella which was reused for Arte Fiera di Bologna.
Furthermore, the Salone has expanded the guidelines for sustainable set-ups proposed last year to exhibiting companies.
The kermesse will collaborate with suppliers who use recycled, recyclable or reusable materials for the common areas, and will work to regenerate the resources consumed and absorb the waste produced.
“After the 2022 edition which put sustainability at the center of the contents with the large installation by Mario Cucinella”, adds Maria Porro, “we decided to tackle the ISO 20121 certification process because we believe it is fundamental continue our path of sustainability by measuring its progress in a timely manner.
The same reason that prompted us to join the United Nations Global Compact. The certification process is helping us to acquire more skills internally but also in constructive dialogue with all the stakeholders involved.
We are a global event, as organizers we know how important it is to share this ethical and responsible choice with all exhibiting companies, fitters, visitors, and the entire design ecosystem".
An easier exhibition to visit with wayfinding and augmented reality
Another novelty is wayfinding and augmented reality, new features of the official app of the Salone del Mobile, which will help during the visit to identify and locate more easily where you will find the exhibitors, the exhibitions and the places that most interest you.