The Dry days, Tropical Nights installation designed by Agostino Iacurci for glo welcomes visitors to the heart of the Brera district: for the entire duration of the FuoriSalone 2023, the artistic project dresses the historic largo Treves.
An initiative of visual, cultural and social impact at the same time.
The protagonist architecture of the installation, familiar to both Milanese and non-Milanese, is in fact about to say goodbye to the city: shortly after this year's Design Week the tower will be demolished to make room for a new urban project.
With Dry days, Tropical Nights, therefore, glo for art is the bearer of a significant cultural message: welcoming the future, without forgetting the past . But, also, reflect on how we prepare to welcome what is to come.
The installation welcomes the visitor with the characteristic sparkling mood that distinguishes glo, the flagship brand of BAT Italia for heated tobacco devices, and which this year is growing thanks to the collaboration with Agostino Iacurci recognized for his works characterized by synthetic shapes and bright colors.
An almost dreamlike atmosphere, encouraged by the vitamin colors and the intriguing shapes that surround the historic building and invite you to cross the threshold for a last visit to the authentic interiors.
Iacurci's intervention comes to life from the external façade and then continues inside the building in the large lounge, a space that will envelop visitors in a show of colors and lights thanks to the numerous installations created ad hoc by the artist.
His reflection is inspired by the book Journey to Italy in the Anthropocene, in which the evolutionist philosopher Telmo Pievani and the geographer Mauro Varotto imagined how Italy will be transformed in 2786. Climatologists estimate that with the current management of the planet, we will find ourselves facing desert and tropical landscapes.
It is from this consideration that the creative and curatorial concept of Dry Days, Tropical Nights arises: the lights, the bright colors, the energy of the day, ironically contrasted with the darkness, a symbol of the uncertainty that everything the world is facing.
The message, therefore, explores unexpected ways: what seems like a simple invitation to experience the installation becomes a suggestion for reflection. Protagonists: the urgency of climate change we are witnessing, our more or less (always too little, perhaps) committed approach.
However, Iacurci wishes to open a glimmer of hope: Dry Days, Tropical Nights represents a vision, a work to be experienced through a journey full of contrasts and highly suggestive in which to rethink a more conscious tomorrow.
glo for art at the FuoriSalone
In addition to visiting the protagonist installation of the Brera Design District, glo for art invites the public to experiment and discover new ways of experiencing art, design and music.
In fact, the spectacular building in Largo Treves 1 hosts events and initiatives every day to dialogue with the public in a dynamic way with immersive and innovative experiences: from moments of meeting with big names in Italian design, to animated evenings by mixology stars.
Inside the location it is also possible to discover the new collection of glo devices curated by Toiletpaper The Connection Collection.