The automotive brands at FuoriSalone 2023

Audi: the revolution at Portrait Milano

The abolition of mechanics leaves room for maneuver that was unthinkable until recently, so much so that Marc Lichte, Audi's design director, declared that we are facing a real revolution, cars will increasingly be imagined starting from the interior spaces, from the well-being of the occupants, and only later on the exterior lines.

It is no coincidence that inside the Audi House of Progress, at Portrait Milano in Corso Venezia 11, it will be exhibited – within Interni Design Re-Evolution of which Audi is co-producer – a very special concept, the self-driving full electric Audi Skysphere.

See also: Gabriele Chiave with Controvento for Audi: The Domino Act

In short, the car is transforming, becoming a second home, a house in motion, where artificial intelligence will take care of driving in the future. Here's what to see during Design Week.

Lexus at Superstudio Più in via Tortona 27

Lexus, the premium brand of Toyota, will be present with a new installation by acclaimed New York artist and architect Suchi Reddy (Superstudio Più, Via Tortona 27) entitled Shaped by Air, inspired by the curves and craftsmanship of the Lexus Electrified Sport and expresses the essence of sustainability of the brand, the innovation and excellence design.

An opportunity to also admire the new all-electric Lexus RZ SUV: a car that retains all the performance and craftsmanship qualities associated with the brand, i.e. offering the advantages of a BEV (Battery Electric Vehicle) with the essential refinement and driving experience unique to Lexus.

The Lexus space will also host the presentation of the prototypes created by the four winners of the Lexus Design Award 2023, the prize that celebrates and promotes new creative talents from all over the world, at the eleventh edition.

Peugeot at the Magna Pars in Via Tortona

The presence of Peugeot was surprising, exhibiting a racing car that competes in the FIA World Endurance Championship, the Hypercar 9x8, built in a stunning livery by J. Demsky, visual artist of Spanish origin, who evolves into a modern artistic universe inspired by the 90s.

Demsky doesn't just decorate a car: he conveys a powerful message, in the great tradition of the Art Cars that have marked the history of the automobile.

BMW: A Creative's Journey, via Montenapoleone 12

BMW is also aiming for an breathtaking installation, inviting the public to take part in a journey towards creative solutions for tomorrow's mobility with the installation A Creative's Journey  by BMW Design.

The installation offers insights into the creative design process of BMW Design and, at the same time, is meant to be a meeting place that encourages visitors to linger and stop.

Cupra Garage, Corso Como 1: The absolute surface

Last but not least, Cupra, the young brand made in Barcelona of the Volkswagen group.

In the space of the Cupra Garage, in Corso Como 1, at the presence of the chief designer Francesca Sangalli, there will be the exhibition The absolute surface, or how Cupra reinvents materials and fabrics for the interiors of its cars. In the name of recycling everything possible.