Can the Euroluce format represent the future of trade fairs?
Juri Franzosi: “The layout of Euroluce is for us a great team effort, a first experimentation, we would like to continue to explore this model, which starts from people's needs, is based on a scientific method and can potentially adapt to different types of fair.
For us Euroluce represents the future of exhibition events, what we saw at the Salone del Mobile is only a first step in the right direction.
As Carlo Urbinati, president of Assoluce, said, the challenge is to bring people, both the public and exhibitors, back to the fair, because this is where things happen that cannot happen somewhere else.
At the fair, conditions are concentrated that allow you to live unique experiences and moments, which cannot be repeated individually by companies in their showrooms in the city.
The Salone del Mobile is the place for relationships, where people meet, even by chance. We have become too careful about planning, about not letting anything out of the ordinary happen. Where the unexpected breaks in, magic happens, the spark of innovation".