Here is a union, an alliance, which continues over time and with great results. Presented at the Fuori Salone 2023, in the setting of the Cavallerizze at the Museum of Technology, it is the one among the car brand Launch and Cassina.
United again in designing an environment (inside a futuristic car, a concept called Lancia Pu+Ra HPE) with the utmost attention not only to the comfort of those on board but also to the great themes of < strong>sustainability, innovation and respect for the environment.
In other words, Italian design is applied to that of the automobile and the result is an unprecedented cultural contamination that takes its cue from certain furnishing elements which, according to Cassina, define what is the soul of the home, transferring them to the Lancia Concept and giving life to genuine domestic spaces.
In fact, the path shared between the two brands is inspired by what The Cassina Perspective company has, i.e. that vision of the Meda-based company that "combines the most innovative products with design icons, to create welcoming and eclectic environments, according to a unique code of design excellence".
To design the interiors of the new Lancia (which defines the design features of the Turin brand's future machines, the first being the new Ypsilon, expected for early 2024) we started from a few furnishings that define the soul of homes: the centrality of the upholstered elements in the living area, the coffee table, a central "multifunctional element, finally the warmth of the carpet which immediately recalls a domestic environment with great importance covered by the color and consistency of the materials.
Just look at the images to understand how and how much the inspiration from Italian furniture design is evident in the round carpet and in the front seats, which take their cue from the Maralunga armchairs designed by Vico Magistretti for Cassina .
The two single, independent armchairs have unique proportions and a decisive chromatic signature.
In fact, the concept recreates an eclectic space inspired by interior design, the atmosphere of contemporary homes, fluid architecture, with a high attention to details, in an overall composition of pure forms.
The inspiration from Italian furniture design is evident in the round carpet and in the front seats, which take their cue from the Maralunga armchairs designed by Vico Magistretti for Cassina.
Finally, the large glazing contributes to flooding the passenger compartment with natural light, thus creating a hospitable environment, a space to be lived in, which conveys the typical sensation of welcoming homes.
“Lancia Pu+Ra HPE is the brand's vision for the next 10 years that brings the Brand into the era of electric mobility and sums up our way of conceiving and experiencing the automobile. Starting with the new Ypsilon, our cars of the future will be inspired by Lancia Pu+Ra HPE.” declared Luca Napolitano, ceo of the Lancia brand.