Here is a union, an alliance, which continues over time and with great results. Presented at the Fuori Salone 2023, in the setting of the Cavallerizze at the Museum of Technology, it is the one among the car brand Launch and Cassina.
United again in designing an environment (inside a futuristic car, a concept called Lancia Pu+Ra HPE) with the utmost attention not only to the comfort of those on board but also to the great themes of < strong>sustainability, innovation and respect for the environment.
In other words, Italian design is applied to that of the automobile and the result is an unprecedented cultural contamination that takes its cue from certain furnishing elements which, according to Cassina, define what is the soul of the home, transferring them to the Lancia Concept and giving life to genuine domestic spaces.
In fact, the path shared between the two brands is inspired by what The Cassina Perspective company has, i.e. that vision of the Meda-based company that "combines the most innovative products with design icons, to create welcoming and eclectic environments, according to a unique code of design excellence".