Also this year the department store in Piazza Duomo welcomes the Milan Design Week with a series of events not to be missed. Here's what they are

There is no Milano-fermata Duomo without Rinascente, a truth that is amplified during the various editions of FuoriSalone, to which the famous department store always participates with numerous initiatives.

This year, in addition to making available to visitors a selection of novelties from the world of design at the traditional Design Supermarket - floor minus one of the building, Rinascente Milano is pervaded by the sparkling and hyper contemporary of the Brazilian brand Farm Rio.

he brand, unprecedented for the Italian public, is in fact the star of both the famous large windows overlooking Piazza Duomo, dressed for the occasion in vibrant colors typically associated with the South American style, and of the Air Snake (the binary wall lamp designed by Aldo Cibic for Rinascente) which will display a selection of handcrafted pieces in the spaces of the Design Supermarket.

Among the innovations not to be missed at Rinascente Milano during the FuoriSalone 2023, we also point out the complete restyling of the Kartell corners and Vitra, which are also joined by the launch of the pop up of the Poltronova and &Klevering brands.

Finally, Rinascente announced the launch of an absolute novelty: the capsule collection Rinascente amaMi, a limited edition collection created in collaboration with the top brands in the world of design and fits into a larger merchandising project called 'Rina Shop'.