The space is punctuated by large containers on several levels, each time characterized by different colours, finishes and materials: from stones to resins, from wood to reflective surfaces “which echo the extraordinary ateliers of the past in a contemporary key (…).
In a virtuous encounter between today's Milan and the ancient Orient, the Europe of Rationalism, the Africa of nature and reuse, the Mediterranean with its charm of colors and atmospheres” explains Giulio Cappellini, art director and talent scouts.
In this new destination that replaces the historic shop in via Santa Cecilia, creativity, projects and events coexist.
An area - a real blue box that tells the importance of color in the history of the brand - is in fact dedicated to meetings with the press and dealers.
Here Giulio Cappellini created the installation Homage to Shiro which celebrates his friendship with the designer Shiro Kuramata (1934-1991), whose iconic pieces such as the Revolving Cabinet (1970) or the Homage to Mondrian (1975-2009) are immersed in a rain of red roses.