The new Spazio Cappellini in via Borgogna 8 in Milan showcases products from yesterday and today with a parterre of cult designers. And there is also the outdoors: the Lido Cappellini

The new location of Cappellini opens in the district of via Durini and, on the occasion of the design week, presents the new projects by Dimore Studio, Jasper Morrison, Nendo and Panter & Tourron. Among the previews of 2023, the first outdoor collection, the Lido Cappellini.

Although via Borgogna is still affected by the works of line 4 of the Milanese underground, the new windows with the Cappellini brand sign can also be seen beyond the fences.

At the entrance, the video that reproduces a text broken down into letters and the brand icons with a strong graphic trait welcome you into a setting that is a set.

“Like a theatrical scenography, Spazio Cappellini will tell each time different concepts, all strongly linked to the spirit of the brand, and will host all the events, including those of the design week” introduces Giulio Cappellini.

The space is punctuated by large containers on several levels, each time characterized by different colours, finishes and materials: from stones to resins, from wood to reflective surfaces “which echo the extraordinary ateliers of the past in a contemporary key (…).

In a virtuous encounter between today's Milan and the ancient Orient, the Europe of Rationalism, the Africa of nature and reuse, the Mediterranean with its charm of colors and atmospheres” explains Giulio Cappellini, art director and talent scouts.

In this new destination that replaces the historic shop in via Santa Cecilia, creativity, projects and events coexist.

An area - a real blue box that tells the importance of color in the history of the brand - is in fact dedicated to meetings with the press and dealers.

Here Giulio Cappellini created the installation Homage to Shiro which celebrates his friendship with the designer Shiro Kuramata (1934-1991), whose iconic pieces such as the Revolving Cabinet (1970) or the Homage to Mondrian (1975-2009) are immersed in a rain of red roses.

On the occasion of the Milan Design Week, Cappellini presents, in addition to the new projects by Dimore Studio, Jasper Morrison, Nendo and Panter & Tourron, the first outdoor collection.

It is called Lido Cappellini and is presented directly in the two external areas, where the furnishings are inspired by the gardens and terraces of the great hotels of the early twentieth century on the Italian and French coasts.

Some products, such as those designed by Scholten & Baijings and Jangir Maddadi are new to the brand; others are inspired by historic indoor products, revisited in outdoor materials.

See also: FuoriSalone 2023: the showrooms not to be missed

Cappellini's new 2023 collection

Dulcis in fundo, the new indoor collection also arrives with the Milan Design week 2023. A mix of reeditions and new pieces that confirm Giulio Cappellini's vision of living. From timeless icons, such as One Legend Table by Jasper Morrison to the new Apartment Lamp collection by Panter&Touron presented as a prototype in the floor version in 2022, it is now enriched with the spectacular wall version.

There is also Oblong +, the series of upholstered furniture by Jasper Morrison which, twenty years after its presentation, continues to be a product of great contemporaneity, today revised in the construction system and made even more comfortable.

Centipede, on the other hand, is the collection of dining tables or meeting tables with a large oval top designed by Dimore Studio. An object that stands between a work of art and design.

Finally, the collection of metal and wood tables Pinch by Oki Sato. Small tables that are easily movable, contemporary but well engraved in our memory. Simple but characterizing shapes for these objects that perfectly tell the extent of Japanese gestures.