Declares Andrea Ferraresi, director of strategy & Ducati style center: "At Ducati we considerstyle and love for beautyfundamental elements to create emotions and experiences capable of going beyond the pleasure of riding. Our style philosophy Reduce to the max provides for a symbiotic integration between form and function, in whicheach element is essential and the superfluous is not find space. Bringing our style principles to Milan Design Week aligns perfectly with our business strategy and adds further value to our approach to design."

And, in fact, the Forma–Feelings designed by Ducati in Borgo Panigale exhibition is structured in a journey into seven stages, which represent the fundamental steps through which the designers of the Ducati Style Center and the engineers of the department R&D transform a motorcycle idea into a work of art, a sculpture on two wheels. The Ducati model used to illustrate this process is the super sports bike par excellence in the range: the Ducati Panigale V4.

The immersive itinerary of the exhibition opens with a space dedicated to the Brief, that is, the initial document that provides designers with the guidelines with which to begin the stylistic creation of the motorcycle. The Analysis&Concepts phase follows, a real flow of research in which the designer's thoughts range between art, music, places, colors and shapes, composing a moodboard from which the personality and the character that distinguish each new model.

The third step of the exhibition is dedicated to Sketches, the means by which Ducati designers put all their ideas on paper. The most effective proposals are then materialized in 3D CAD models which allow the creation of the first physical models, the so-called Proportion Models, from which the best solution is selected.

Having reached this point, the next three steps lead to the actual birth of a new Ducati motorcycle, through the Clay Model, a 1:1 scale model refined by hand (like a real sculpture using a highly mouldable synthetic clay) followed by the Master Model, a resin model that allows you to perfectly highlight the lines and surfaces and evaluate any refinements, to then finally reach the Clinic Model, which is a faithful representation of the final product (painting included) as well as the last step before entering production.

The story of this process in seven stages withinForma – Feelings designed by Ducati in Borgo Panigaleis constructed in such a way as to be fascinating and engaging, allowing the public to access new content made available by Ducati Style Center and interface with the Borgo Panigale designers present.

Finally, at the exit of the exhibition, visitors will be able to enjoy an exhibition with six motorcycles from the Panigale family: Panigale V4 Bautista 2023 World Champion Replica, Panigale V4 Bezzecchi 2023 Racing Replica, Panigale V4 SP2, Panigale V4 R and Panigale V2, as well as a Panigale V4 S with which to experience the thrill of riding a Ducati.