The varied offering of the Piazza Duomo department store returns with a pool of initiatives that mix style and research

Fashion, design, lifestyle. Defining Rinascente by watertight compartments is anything but possible: the well-known department store, in fact, day by day he works so that his conceptual proposal dialogues with the elective affinities (and not only!) of each visitor.

An exercise that lends itself to the marathon during the Milan Design Week: an annual event that sees the Rinascente of Piazza Duomo dressed up with installations, exhibitions, proposals sales all oriented towards telling a story, that of good living translated into a selection of high quality products.

Participating in this narrative are fashion companies and lighting brands, brands specialized in accessories and research platforms dedicated to design independent, like Alcova which announces its first collaboration with the department store.

Here, then, is the selection of events not to be missed at Rinascente Milano, during the FuoriSalone 2024.

The Valextra dressed windows

For the entire duration of the FuoriSalone, the windows of Rinascente Milano are set up with the new Valextra Assoluto capsule collection, which includes a backpack, a shopping bag and a waist bag with clean and essential lines all made of ECONYL.

The latter is a sustainable high-performance yarn, a testimony to Valextra's commitment to the search for technical materials that sacrifice style: produced from waste, including fishing nets, fabric cuts and industrial plastics, ECONYL is a next-generation material that is as durable as it is desirable.

The 'Lights on!' display on the sixth floor

With an initiative that extends beyond the confines of the design week, Rinascente brings the excellence of lighting design on display.

The exhibition is called 'Light on!' and until 6 May, on the sixth floor of the Milanese department store, it hosts the Flos corners , FontanaArte, Lodes, Lumina, Martinelli Luce, Panzeri, Stilnovo, Tom Dixon and TOOY and two multi-brand areas dedicated to important design and lighting brands such as Artemide, Foscarini and Zafferano.

Don't miss the inaugural event, scheduled for Wednesday 17 April, again on the sixth floor of Rinascente.

The Milanese capsule “Made In Rinascente” and the Capsule Blue Klein

Since in Milan "There is a week for everything", on the occasion of the Design Week Rinascente presents the capsule collection of t-shirts, hoodies, mugs, socks and posters which evoke the main rules in of style (and beyond) to be a perfect Milanese.

This proposal, on sale on the -1st floor of the store, is accompanied by a series of pieces by the famous signature who have dyed some of their iconic pieces with one of the trend colors of the year: the International Blue Klein.

Seletti Market

Undoubtedly one of the most popular points of the Milanese department store, the Air Snake, created two years ago by Aldo Cibic to revolutionize the visual and commercial concept of the floor – 1 by Rinascente, is the protagonist of the Seletti proposal this year.

From 11 to 29 April Seletti Market reinterprets a 1960s supermarket, on whose shelves you can find the best sellers of the catalog together with "fake" products created specifically for the installation.

To these, the novelties of the creative Gianpiero D'Alessandro: the Love Hurts You cactus and the Monster melanin tableware series.

And then again: Alcova, Paravel, Samsung

On the occasion of the FuoriSalone 2024 Alcova collaborates with Rinascente, presenting the visionary research of the LoopLoop studio of Rotterdam, which shows for the first time Chromoloop a coloring technique for aluminum alternative to synthetic petroleum-based dyes, but made with entirely vegetable dyes.

The studio's philosophy revolves around self-sufficiency practices as a means to reinvent production processes, in a sustainable and local way.

By harvesting native plants such as madder, birch and red onion, easily found in the Netherlands, LoopLoop succeeds to dye the porous surface of aluminum tubes successfully, processing all the components through a simple water treatment, without therefore causing any environmental damage.

This fascinating process is activated in the booth space, revealing the technique for dyeing vibrant shades of color, with intricate natural patterns imprinted into the metal. By producing and assembling the pieces in situ, the studio replicates the "made-to-order" model which allows for customization.

Also on floor -1, the Paravel pop up offers accessories and products linked to the travel world exclusively for Rinascente Milano, designed by the New York brand which embraces the use of recycled materials.

Finally, Samsung, also located in the basement, offers the experience of using the latest smartphone with AI technology.