What to see during 5Vie Design Week for the FuoriSalone 2024: events not to be missed

The eight productions of 5VIE:

Indian tiny mega store
5VIE headquarters via Cesare Correnti 14

A typical Indian supermarket, offered in miniature, animated by engaging music, spicy flavours, changing colors and oriental scents. It is Indian tiny mega store by the Indian designer Gunjan Gupta, curated by Maria Cristina Didero.

A "little big" shop representing, in the artist's intentions, a democratization of design that should be accessible to everyone. On display are twenty-one everyday handcrafted artefacts selected by the creative and displayed on wooden shelves dating back to the 18th century.

The number twenty-one, “ikkis” in Hindi, refers to the twenty-first century, an era in which sequence, modularity and symmetry influence, according to Indian creativity, the way to plan man's life; twenty-one is also the number "eternally significant and symbolic, in both physical and spiritual spheres", continues Gunjan Gupta. Plus, a capsule collection dedicated to Milan and the colors of Ettore Sottsass.

Under the willow tree
5VIE headquarters, Palazzo Litta, Corso Magenta 24

Under the branches of a willow, a tree symbolizing the cycle of life, the female cycle and lunar power. An enchanted nature, beneficial and healing, where you can take refuge, meditate and rediscover peace and yourself.

After last year's human mandala, Sara Ricciardi promises to amaze us once again with Under the willow tree, the installation at Palazzo Litta formed from sinuous willow branches that become harmonious, capable of producing acoustic vibrations through small metal bells which, in the wind or as people pass by, return a melody that seems like an ancestral call.

Antica Fabbrica Passamanerie Massia Vittorio 1843 Torino creates the textile fronds, the sound is handled by Paolo Borghi, a music therapist and musician capable of singing the sound balance of the bar chimes of the branches, the sound carpet is curated by the Glauck company which, through invisible speakers, spreads sound tracks capable of recalling a walk in nature among rivers, songs and wind.

Salvage
5VIE Headquarters, Palazzo Litta, Corso Magenta 24

His research starts from global upheavals and, in particular, from the waste alarm. It is Jay Sae Jung Oh, a designer of Korean origins currently living in Seattle, author of the Salvage series, on display in the historic setting of the palazzo Litta: unique pieces of art made by recovering abandoned objects by wrapping them in thin layers of jute or raw leather, as if to protect and save them.

“Unlike fine arts, design has a greater responsibility to provide the best solution”, explains the creative, “most of my design inspirations derive from awareness of social issues such as sustainability and abundance of waste. Our throwaway culture makes me increasingly interested in objects that people waste or consider priceless.” A criticism of consumerism, but also work on memory and the power of objects to give us back our experience.

Take and eat
5VIE Headquarters, Palazzo Litta, Corso Magenta 24

Serena Cancellieri, Ron Arad, Giopato & Coombes, MA! Studio, Daria Dazzan, Marie Eklund. They are some of the protagonists of Take and Eat, curated by Linda Pilar Zanolla, the investigation into the idea of the table, sharing, relationships and human connections. On display are kitchen utensils, plates, glasses, trays interpreted by designers, primordial objects, folk, ready-mades and object trouvés, not unique collector's items but designed to be used, stacked, grouped, hung, layered. To put it in Claude Levi-Strauss's words, "the objects are witnesses, over the centuries, that something really happened among human beings".

Omi Iyọ
5VIE Headquarters, Palazzo Litta, Corso Magenta 24

Among the new protagonists of the 5Vie circuit, the Nigerian designer Nifemi Marcus-Bello, with the moving installation Omi Iyọ curated by Anna Carnick. A work that resembles the hull of a boat and recounts the dramatic journeys of migrants. At the beginning of the week, Omi Iyọ - which means salt water in Yoruba, the designer's native language - will be filled with salt, which will flowlike an hourglass from an opening at the bottom of the object, creating a pattern of salt crystals.

Shadows&poems
5VIE Headquarters, Palazzo Litta, Corso Magenta 24

They recover the traditional sombrerería technique to make Spanish sombreros: they are the creative Eliurpi, that is, Elisabet Urpí and Nacho Umpiérrez. The couple, protagonists of the Shadows&poems exhibition curated by Mr.Lawrence, create their own universe starting from a simple thread of straw, their material of choice, which they transform with transversal languages and research that transcends paradigms and categories.

Natural selection
5VIE Headquarters, Palazzo Litta, Corso Magenta 24

Natural selection, a project by Kostas Lambridis, developed during the #2 Rooted flows residency of INResidence in Turin. The project is enigmatically described as follows: “Carlo Mollino is dead. The Po and the Dora still descend from the Alps and burst into life from the center of Turin. Egyptian lilies emerge from the darkness of the depths to the light of the surface. The trees spread their roots like veins under the stone buildings and churches. The 'Natural Selection' is a fountain and the water circulates continuously. That's how it goes."

The fifth way
online

The fifth way is a metaverse of 5Ways with two paths: the first is a 3D exhibition of the works of designers and artists from different parts of the world, who are unable to physically participate in the Milanese design week; the second path, however, is a serious game, a treasure hunt in Milan, the capital of a "Universal Union" fueled by new forms of Energy-Humanistics, to discover the history of 5Vie.

The other addresses not to be missed

(List being updated)

Nice to see you - The tired man
Pinacoteca Ambrosiana, Piazza Pio XI

Invited by the Vatican Museums, Gaetano Pesce returns to Milan with the monographic Nice to see you, a collection of around thirty works, mostly unpublished, by the famous architect-artist. Furthermore, in collaboration with the Municipality of Milan, Pesce brings to Milan The tired man, a monumental installation that speaks of the ethical tiredness from which the so-called "strong sex" suffers ”.

Grounded
Via Santa Marta 21

Cristina Celestino, a great protagonist of the Milanese design weeks, returns with Grounded, an exhibition project to present the new collections of Fornace Brioni< /strong>, of which she has been creative director since 2016, designed by her and Studio Snøhetta.

Dermophonic
Starbucks Reserve Roastery Milan, Piazza Cordusio 1

Put an explosive Matteo Cibic in a place equally full of energy like the Starbucks Reserve Roastery in Piazza Cordusio. The result is Dermophonic, an emotional journey that intertwines art and the flavors of coffee. A musician, with the Dermophonic 3.0 instrument, specially designed by Cibic, will give life to a personalized soundscape, while the participants savor the roundness of a fine blend, surrounded by a tangle of memories and family memories aroused by thearoma of freshly extracted coffee. For the occasion, the designer created a limited edition of Domsai terrarium and hand-decorated ceramic plates inspired by the state of euphoria he felt during his first tasting of the blend.

The Black Box
B2 Arsenale Theatre, via Cesare Correnti 11

Exceptionally, the two Belgian companiesN. Vrouyr and Serax join. On display, in the evocative setting of the Teatro Arsenale, The Black Box by Bob Verhelst: alongside the furniture, the lamps and carpets designed by Verhelst for the two Belgian companies, the furnishings by Vincent van Duysen and the designer Ann Demeulemeester, the unique pieces by Maarten Baas and Muller van Severen for valerie objects.

Paris-Milan: the mobile mobile
Church of S. Bernardino alle Monache, via Lanzone 13

Mobilier national, in collaboration with the Cité de la Céramique Sèvres & Limoges presents “Paris-Milan: the mobile mobile”. The installation, curated by Madeleine Oltra and Angelo de Taisne, recreates the historic Paris-Milan route and the allure of long-distance trains, and takes us back to the decades when we also traveled carrying furniture and decorations with us in mobile suitcases on wheels.

Urban nomadic
BIG space, via Santa Marta 10

Another debut: the Redoute group presents the design brand AMPM for the first time outside of France, in the Urban Nomadic event . Within the scenography, designed by the creative director François Bernard, various creations will be presented, including the Moderniste sofa by the French designer Emmanuel Gallina.

Earthly de-lights
Via Santa Marta 14

Traditional origami, digital design and 3D sculpture come together in Earthly de-lights, the light installation by Darryl Bedford. The English designer has made art and creativity a tool for healing and well-being, experimented with his students with disabilities.

Fog – A thousand landscapes
Giopato & Coombes Gallery, via San Maurilio 19

Giopato & Coombesbring all their poetry, including design, art and light. On display in the site-specific installation A Thousand Landscapes, the Nebbia collection, luminous sculptures that combine experimentation on matter and free gesture, cutting-edge lighting technology and rational research, revealing a new sense of three-dimensionality and a new way of perceiving and experiencing the interaction with the landscape in living spaces.

Trattoria Altra Vista 5VIE Headquarters
Palazzo Litta Corso Magenta 24

With their digital windows they gave us breathtaking views, while remaining within the four walls of our home. At the FuoriSalone 2024 the Anotherview collective is ready to amaze us with Trattoria Altra Vista, a traveling format to explore and promote Italy in the world, putting highlighting its excellence in design, cuisine and production activities. An imaginary "trattoria" on the road, which will tour the world. Each edition includes a series of dinners based on the ingredients and culinary traditions of the different selected territories, with the majority of places reserved by invitation, but with a percentage available by reservation. During the day, the space transforms into a place for meetings, presentations and round tables focused on Italy, design and gastronomy.

My Garden – Neighborhood micro greenhouses
Cordusio Square

Small neighborhood medical greenhouses where you can collect medicinal herbs and sprouts. It is My Garden, by the architect Michele Perlini. A biolistic architecture intervention: city-sized modular micro greenhouses, simple and easy to transport, in natural larch and recycled plexiglass, which bring man and nature into close relationship. Located throughout the neighborhoods of heavily populated cities, My Garden allows everyone to enjoy the benefits of small collective green spaces.

The Apartment
Vignale Residence, via Enrico Toti 2

After last year's success, The Apartment by Artemest returns, a celebration of the beauty and uniqueness of Italian craftsmanship and design within the Residence Vignale, a princely residence built at the beginning of the twentieth century. This year the studios involved, to design a room using the products that can be purchased on Artemest, are: Elicyon, GACHOT, Rottet Studio, Studio Meshary AlNassar, Tamara Feldman Design and VSHD Design.

Design Variations 2024: Touching Materials
Viale Gorizia 14

The site-specific work by Nathalie Du Pasquier, the modular installation in hemp concrete by Park Associati. These are some of the new features of Design Variations, the event, now in its fourth edition and curated by MoscaPartners. Debates, meetings and a special Garage Sale enrich the edition every day.

Design pride

Seletti's Design pride is back, one of the most overwhelming and loved pop events of the design week. Under the message of inclusion We are design, the public is invited to join the street parade which, like every year, starting from Piazza Castello, will cross the 5VIE district with music, performances, floats, banners, ending with a big final party.

Alternative Artefacts Danto
Via Cesare Correnti, 14

Great debut for Alternative Artefacts Danto, aka Danto, a new Japanese tile brand. The brand presents itself for the first time at the Milan design week, and does so with exceptional designers: Studio Teruhiro Yanagihara, creative directors of the new brand, and India Mahdavi.

In-weave
Via Nerino 8

Braids of natural fibers and plant materials in the installation by the famous floral designer Ruby Barber of the Mary Lennox studio. A colorful and imaginary set to tell about In-Weave, the new collection of plates that intertwines shapes, colors and volumes by Laboratorio Paravicini.