But how far are the times of shyness, when the car appeared with fearful reverence among the great names of design. The world of four- and two-wheeled mobility is increasingly a protagonist of the Design Week.
And it is fully so, since the machine - let us remember - has changed its skin in recent years: the lines, the interiors, the materials have acquired a growing specific weight to the point of becoming (with the urgencies of the energy transition: in Europe from 2035 only zero-emission cars (the main element) on sale in the minds of consumers.
Because, this is what we are talking about, among the positive consequences of new electric cars, even before the reduction of pollution, there is a growing freedom of innovation for designers.
The abolition of mechanics leaves room for maneuver that was unthinkable until recently, pushing for unscrupulous collaborations between environmental design and the interior, see Cassina with Lancia, among those who produce ecological fabrics and yarns , requiring the adoption of eco-compatible and recyclable materials.
The good old car seems destined to become a moving house where you find yourself experiencing similar sensations and using similar devices.
The great protagonist of this edition of the FuoriSalone is Audi, which returns to Milan with House of Progress in the spaces of the Portrait in Corso Venezia 11. Where he talks about the value of the avant-garde (in the setting of the artistic installation of the international studio Big – Bjarke Ingels Group) and presents the new Audi Q6 e-tron as a world premiere, the first model based on the new Premium Platform Electric architecture.
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