A selection of events and installations not to be missed, proposed by lifestyle companies at FuoriSalone 2024: between beauty, yachting and beverage

Senses that are activated, emotions that awaken: between site-specific installations and in-store activations, the FuoriSalone 2024 is, once again, for everyone.

A container of transversal stimuli also chosen by numerous non-sector brands, which embrace the world of design and its intent to improve life, with large and small proposals everyday. Or even just to entertain, which in any case is a form of good living.

There is the nautical world, which with Azimut becomes the spokesperson for a virtuous return to discovery of nature; the beauty sector, which with Aesop, Acqua di Parma and Kiko tells of aromas and beauty icons; finally, there is an important participation of beverage companies, such as Ruffino, Veuve Cliquot, Zacapa and Heineken, which bring lands and scents to the stage with limited editions or projects designed specifically for the FuoriSalone 2024.

On the other hand, participating in or visiting the Milan Design Week is equivalent to immersing yourself in an exchange of stimuli that can only enrich you.

Events and lifestyle addresses at FuoriSalone 2024

Parma water

Acqua di Parma Boutique - Milan Via Gesù 1

Drawing inspiration from the scents and atmosphere of the Sicilian mandarin fields, the maison brings to the FuoriSalone 2024 an installation by Fornice Objects entitled Into the Mandarin Fields. Designed for the spaces of the Acqua di Parma Boutique, at the traditional Milanese address of Via Gesù 1, the installation - which can be visited from 13 April - reveals a preview of the Mandarino di Sicilia fragrance and the limited edition version Mandarino Millesimato 2022.

Aesop

Aesop Milan - Piazza Cordusio 2 Unit 4

With a multiple presence, in store and in three different crucial points of the city (ready to surprise for an aromatic break!), the brand has entrusted itself to Nicolas Schuybroek for the creation of a multisensory installation called Form follows formulation which can be visited at the sales point in Piazza Cordusio 2. A trio of Aromators will instead be available in unexpected locations.

Azimut Yachts

Mysterious Baths Franco Parenti Theater - Via Carlo Botta 18

Michele De Lucchi and AMDL Circle created theMooring by the Moon installation for Azimut Yacht, a boat inspired to the Seadeck series and moored in the heart of the city which acts as a spokesperson for sustainable innovation. Also not to be missed by night, because it is illuminated by a beautiful moon.

Kiko

INTERIOR Cross Vision, University of Milan - Via Festa del Perdono 7 Cortile d'Onore

In the Courtyard of Honor of the University of Milan, and in the context of the INTERNI exhibition-event Cross Vision, Kiko presents Tandem, the installation designed by Jacopo Foggini and Massimo Iosa Ghini and inspired by the 3D lip make-up product Hydra Lipglossfrom the brand. Glossed transparencies, colors and sensual volumes are the protagonists of a structure created to tell how diversity can be transformed into harmony.

Zacapa

Palazzo Crivelli - Via Pontaccio 12

The famous distillate chooses to talk about its land of origin, Guatemala, with an installation designed by designer Massimiliano Locatelli. During the visit, it is possible to participate in rum tastings, offered in combination with the creations of chef Carlo Cracco.

Ruffino

Dazi Milano Castello Levante - Piazza Sempione

To honor its wine heritage, Ruffino invites a selection of artists and designers to interpret the idea of 'gold', in a project called ORObyRUFFINO< /strong>.

Veuve Cliquot

Garden Senato Milan - Via Senato 14

In the heart of via Senato, Veuve Cliquot proposes, in collaboration with Magnum Photos, the photographic exhibition Emotions of the Sun >. At the Clicquot Café it is then possible to taste the iconic Cuvées of the maison, while at the Clicquot Boutique limited editions and personalized bottles are available.

Heineken

Alcione Theater - Via Celestino IV 9

Together with Bodega, an American brand curator of fashion, design and counterculture, Heineken presents a collaboration dedicated to Gen Z and the theme of digital detox. With a program of live entertaining events and DJ sets, it invites young people (and not only) to enjoy moments of real connection and sociality.