What will we see at Making Sense of Color?

Chromasonic: “Visitors will experience Chromasonic's Sensory Field, a light and sound installation composed of translucent rooms that create a vast array of interconnected spaces.

As colored light ebbs and flows through space, algorithmically linked sound waves fill the atmospheric environment: color becomes audible and sound becomes visible. Participants will experience greater awareness of their senses.”

Color and its perception are apparently the focus of Making Sense of Color. Why did Google choose this theme?

Ivy Ross: "At the Google Hardware Design Studio we always consider the sensory nature of what we design, and color is a fundamental part. So this year at the Show we wanted to explore the nature of color. We asked ourselves: what do colors sound, feel, taste, smell and look like?

Each color transmits a different vibration. That vibration has a biological and psychological effect on us.

Color gives life a boost. Color resonates with vivacity, embodies energy and has both a physiological and psychological influence on us because it evokes different emotions. We're going through major upheavals globally right now, so understanding the power of color and its different properties felt very relevant to us."

What was the most difficult part of the installation design process?

Chromasonic: “One of the biggest challenges when working on this scale is creating a material expression to achieve an immaterial experience.

We achieve this through spatial designs where the interactions of light and material can make space seem large and limitless or closed and internal.

We use in-house technology to support all phases of the design, including real-time visualization software and audio-spatial technologies to help pre-visualize the installation and the experiences it contains.”