Gisella Borioli's collective project, curated by Giulio Cappellini, offers a kaleidoscope of bold, thoughtful and timely proposals and an agora where different thoughts confront each other

Eleven nations, three continents, over 80 companies and almost 40 proposals: these are the numbers of Superdesign Show  by Superstudio Più, the project by Gisella Borioli with the artistic direction of Giulio Cappellini.

Read also: 40 years of Superstudio, Gisella Borioli speaks

This year's theme Thinking different - everything, everywhere, everyone invites us to break the mold and imagine new domestic, urban and social scenarios.

“The complexity of contemporary life is reflected in collective choices, between homologation and diversity,” explains Gisella Borioli.

“This year we explored the second path, inviting designers, artists and companies to think differently in many aspects. An invitation that was accepted and made their own by almost all the participants, in the intentions, in the presentations, in the products themselves, in the drive towards the use of the latest technologies. And Why not? is the answer graphically interpreted by the graphic artist Daniele Cima".

Giulio Cappellini adds: “Quality and internationality have always characterized the Superdesign Show installations. It doesn't matter if proposed by large brands with acclaimed designers or by small companies with still little-known designers: the research always continues with an eye on the most interesting geographical areas for the contemporaneity of design. Superdesign Show is a kaleidoscope of bold, thoughtful and current proposals, which are good for the mind and the heart, and an agora where different thoughts compare".

On display revisited traditions, virtual worlds, humanized technologies, respect for nature, regenerated materials, inclusive and ethical choices.

What to see at the Superdesign Show at Superstudio Più for FuoriSalone 2024

Among the events and installations not to be missed at the Superdesign Show, we highlight:

Time, by Lexus

Lexus returns for the 15th consecutive year with Time, two futuristic and interactive works on the theme of time and the future of electric mobility, inspired by the Lexus Future Zero concept car -emission Catalyst. The works are: Beyond the horizon by Hideki Yoshimoto/Tangent, accompanied by the music of Keiichiro Shibuya, and 8 minutes and 20 seconds by solar Dutch designer Marjan van Aubel . For car design enthusiasts, the LBX, the compact SUV acronym for Lexus Breakthrough Crossover, will be on display, with the main controls and sources of information positioned immediately around the driver.

Read also: Marjan van Aubel at Design Miami

Like trees in the woods

A forest of oak trees, donated by the Innocenti and Mangoni nursery of Pistoia, which is reflected on the mirrored steel surfaces multiplying infinitely. It is Like trees in the woods, the site-specific installation by the sculptor Michele D'Agostino, curated by Giandomenico Di Marzio for NichelcromLab, an Italian brand specialized in stainless steel coverings and surfaces. Once the FuoriSalone is over, the oaks will be planted in the Milanese area.

Designblok Cosmos: the intergalactic beauty of Czech design

The best of Czech glass design, with ten artists who give life to the evocative installation of glass objects Designblok Cosmos, presented and produced by the Prague Designblok festival, curated by Jana Zielinski and Jiří Macekand exhibition project by Jan Plecháč.

Speak softly Thai, speak softly love

In Tortona, Thailand arrives at the SuperdesignShow, with Speak softly Thai, speak softly love by SlowHand Design Thailand by DITP (Department of International Trade Promotion of Thailand), curated by Eggarat Wongcharit >. An installation that reproduces the disorder/order typical of the Thai urban landscape.


The collection of inclusive furnishings designed by Mara Bragagnolo for autistic children and their need for silence and tranquility.

A hundred black - Black 100

In Japanese formal clothing, black is considered more interesting the deeper it is. In Japan there are many words for black, such as ink black, lacquer black, wet raven black. And black, or rather the hundred types of black, are the protagonists of the exhibition A hundred black - Nero 100 by Kawashima Selkon Textiles, a Japanese company founded in 1843 which has its roots in the kimono industry of Nishijin, Kyoto. One hundred black fabrics on display where the absence of color turns the spotlight on the weaving and structure of the fabric. The peculiarity: the supervisor of this space made up of black fabrics is the lighting designer Izumi Okayasu.


Karbony revolution

Shadows projected and furnishings hung from the ceiling to illustrate the resistance and lightness of carbon fiber and its high-performance weaving. The carbon fiber products were designed by Simone Micheli, Gino Carollo, Delia Dolci and Carlo Cappellotto, creator of the Karbony project.

Hello, earth speaking

Another line of research at Superstudio Più is the recycling and regeneration of materials. A tangible investigation in the installation designed by StudioXAG, B Corp certified, and made entirely with Polygood, the recycled plastic from The Good Plastic Company.


Superdesign Show 2024 by Superstudio Più
Via Tortona 27

(15 April from 3pm VIP and press preview, from 16 to 21 April open to all with mandatory registration)