Eleven nations, three continents, over 80 companies and almost 40 proposals: these are the numbers of Superdesign Show by Superstudio Più, the project by Gisella Borioli with the artistic direction of Giulio Cappellini.
Read also: 40 years of Superstudio, Gisella Borioli speaks
This year's theme Thinking different - everything, everywhere, everyone invites us to break the mold and imagine new domestic, urban and social scenarios.
“The complexity of contemporary life is reflected in collective choices, between homologation and diversity,” explains Gisella Borioli.
“This year we explored the second path, inviting designers, artists and companies to think differently in many aspects. An invitation that was accepted and made their own by almost all the participants, in the intentions, in the presentations, in the products themselves, in the drive towards the use of the latest technologies. And Why not? is the answer graphically interpreted by the graphic artist Daniele Cima".
Giulio Cappellini adds: “Quality and internationality have always characterized the Superdesign Show installations. It doesn't matter if proposed by large brands with acclaimed designers or by small companies with still little-known designers: the research always continues with an eye on the most interesting geographical areas for the contemporaneity of design. Superdesign Show is a kaleidoscope of bold, thoughtful and current proposals, which are good for the mind and the heart, and an agora where different thoughts compare".
On display revisited traditions, virtual worlds, humanized technologies, respect for nature, regenerated materials, inclusive and ethical choices.
What to see at the Superdesign Show at Superstudio Più for FuoriSalone 2024
Among the events and installations not to be missed at the Superdesign Show, we highlight:
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