A section dedicated to eight lost brands which have been assigned to eight world-renowned designers
The reinterpretation of the eight brands has been assigned to eight designers who have rethought their history and characteristics in keeping with personal sensibilities: they have acted as artistic directors of the brands to demonstrate that design can become a strong point for small businesses.
Pavilions
Scent and Psyche project Tord Boontje
Waldes Et Spol Pavilion
Veredas project Fernando and Humberto Campana
Biette Pavilion
Pioggia Botanica project DimoreStudio
Bertelli Pavilion
Fragrance Particles project Front
Guyla Pavilion
Kuriopotek project Jaime Hayon
Felix Boissard Pavilion
Lundborg e il laboratorio di un naso project Lissoni Associati
Lundborg Pavilion
Bertif, Timeless Scent project Jean-Marie Massaud
Bertif Pavilion
Fandango project Nendo
Koehler & Co Pavilion
Perfumes
Gerlain Ghislein