Philippe starck as a performer distributes a beverage of his own creation from a cheerful triporteur

Every public gesture of a star is an act of communication: a rule that is also valid in the world of design. So Philippe Starck, for energy for creativity, applies his charisma to enliven a performance entitled we love we care, in collaboration with the furnishings brand Tog.

Starck takes on the role of a vendor with a pedal cart to distribute an original beverage of his own creation, similar to rosé wine but without alcoholic content, for healthy imbibing.

The purpose is to offer a moment of fun and sharing to visitors and to symbolically remind us of the duties of a designer: to offer a service, to find solutions, to make everyday life more pleasurable.


Philippe Starck for Energy for Creativity comes up with an original performance as a street vendor, in collaboration with Tog, the Brazilian brand of personalized home furnishings, which made its debut last year at the Salone del Mobile. Starck has designed several collections for Tog.

Philippe Starck ph. Nicolas Guerin

Philippe Starck ph. Nicolas Guerin