A tall, sinuous metal cage in yellow reinvents the forms of champagne bottles and, at the same time, pays tribute to the innovative spirit of barbe-nicole ponsardin clicquot

To create an excellent product and spread it around the world is an act of entrepreneurial creativity, done by outstanding exponents in all eras: for the installation Yellow Tower Luca Trazzi has been inspired by the figure of Barbe-Nicole Ponsardin Clicquot, the ‘grande dame de la champagne’, entrepreneur ante litteram who created a brand of tradition from scratch.

The yellow tower, produced with Veuve Clicquot, is composed of calendared metal parts that reinvent the form of a champagne bottle; the structure with a height of 20 meters establishes a dialogue with the 17th-century portico of the Cortile d’Onore, where it is placed, and with the Torre Velasca seen on the horizon.

Inside, the champagne bottles are protected inside a luminous wing, like the cavern-cellars in gypsum where the bottles age in Reims.


The architect and designer Luca Trazzi, with studios in Milan and Shanghai, has created a large yellow metal tower to celebrate the entrepreneurial spirit of Barbe-Nicole Ponsardin Clicquot. The Maison Veuve Clicquot, which produced the installation, was founded in 1772 in Reims and is still one of the leading producers of champagne.

Luca Trazzi

Luca Trazzi