Gervasoni, Giorgetti, Flexform, Medea 1905, Minotti, Misuraemme, Molteni, Pianca, Porro, Potocco, Turri, Visionnaire: these are the 12 companies that the Salone del Mobile.Milano thanked and celebrated today, Saturday 10 June, at the Arena of Design with Nature (Pad. 15).
The reason? Their constant presence and trust, their having always been there, since that distant 1961, believing and sharing years of history, of evolution of the project, of taste, of the way of thinking and living the domestic space.
Among the 328 companies that participated in the first edition, these are the brands that, in the name of quality, research and innovation, have accepted, year after year, the invitation of the Show and have grown with it. Companies that have never stopped believing in the value and strength that working together for a common purpose produces: to show the world the beauty and quality that made in Italy produces.
They were given the numbered serigraphy and a limited edition of the first Manifesto of the Salone del Mobile, revisited in a contemporary key by Emiliano Ponzi.
Friulana, was founded in 1882 as an artisan workshop specializing in wickerwork and in 1925 it passed into the hands of the Gervasoni family who still manage the business with the third generation. In 2015 he joined IDB, Italian Design Brands, a company founded with the intention of creating an Italian high-quality design furniture hub that can compete internationally. The interweaving of manual skills and industrial technologies is inherent in its genetic code, which is combined with the search for materials with the most diverse inspirations.
Company rooted in the Brianza area, opened in Meda in 1898 and has always made the concept of Made and Manufactured in Italy its own. The entire production process is carried out, in fact, exclusively in Italy by highly specialized personnel, thus maintaining the tradition of woodworking high, which combined with new technologies, combines design, creativity and style in products capable of offering a high level of customization. Elegance as the sum of pleasure and value.
When in 1959 the Galimberti brothers set up a laboratory in the heart of Brianza, they certainly did not imagine that they would also furnish the foyer of the Teatro alla Scala among the many prestigious interiors. Specialized in the production of sofas and furniture of high craftsmanship value, the identity and success of the company are based on a system of shared values, such as design consistency, contemporaneity, durability. In the third generation, the watchword is 'we attitude', the awareness that the real player is the team.
1905 Starting with the reproduction of English furniture of the late nineteenth century, the historic company - born in 1905 - has gradually specialized in the reproduction of historical, anonymous and author's pieces, preferring, among the different styles and artistic movements, the French Liberty, of which he is renowned editor. And by adding a contemporary proposal to this history of furniture, while maintaining the high quality of the cabinetry. The company's great flexibility is expressed both in serial production for residential and contract, and in custom made creations, in classic or modern style, for villas, businesses, hotels or yachts.
It was born in 1948 in Meda and in the 1960s it assumed the industrial dimension and imprint that, in the 1990s, with the second generation, will lead it to an expansion towards international markets - the 45th flagship store has recently opened -, while now the third generation of the family business has taken up the challenges of the new millennium, of the digital and multicultural world. Linked to the values of aesthetic sobriety, timeless elegance, continuity in tradition and artisanal savoir-faire, it is one of the "Made in Italy" excellences of contemporary furniture and interpreter of a modern classic lifestyle in the residential and hospitality, indoor and outdoor sectors. .
With a factory area of 35,000 square meters, the Mariano Comense company, founded 120 years ago, and today run by the third generation with a strong ethical commitment to protecting the environment, was the first in the sector to receive the Aquaver brand in 2002. ®, issued by ANVER (Association of Italian Painters), which certifies the use of environmentally friendly painting systems. Always aimed at the study of new solutions and the experimentation of innovative materials, it combines tradition and avant-garde with furnishings all produced in Italy.
Molteni & C.
In Giussano, in the Brianza furniture district, Angelo Molteni - one of the members of the founding committee of the Salone del Mobile - opened that artisan shop in 1934 which, in a short time, became more and more industry and synonymous with high quality products. Anticipating the times, in 1968 he converted production from classic to modern, which was characterized by highly refined details, and in the following decade he entered the Contract sector, becoming a leader in large “turnkey” projects. Among its designers the Masters Luca Meda, Afra and Tobia Scarpa and Aldo Rossi.
Cabinet makers for 14 generations, the Treviso-based company has its roots in Venezuela, where Enrico Pianca, with a cousin, opens a last factory for wooden footwear. Back in Italy, in 1956 he transformed the family workshop into an industrial reality and, aware of the role of design, he participated in the first Salone del Mobile. With the return of Giambattista too, the company takes off. The tradition towards the culture of wood, consolidated in the selection of the best raw materials, reveals the sustainable soul of the company which already over twenty years ago had reduced the use of cardboard, plastic and polystyrene for packaging by 95%.
Choosing, working and interpreting wood: these are the innate abilities of the company, founded in 1925 in Brianza and now in its fourth generation. With a wide selection of essences, renewed every year, it combines artisan tradition and advanced production and computerization technologies. Linked since its origins to some of the most authoritative names in Italian design, it boasts as the author of the brand Bruno Munari, which transforms the two O's of the name into screws seen from above, symbol of a company devoted to the transformation of wood as a working tool more representative.
It was in 1919 that Domenico Potocco opened an artisan shop in Manzano, near Udine, now an important industrial company, specialized in the production of home and contract furnishings, both for indoor and outdoor environments. In the fifth generation, the company has always invested in its human and relational capital, valuing them as essential assets for its growth. A vast distribution network and the opening of Potocco USA and Potocco Asia-Pacific make it a reality with an international vocation.
Original, authentic and unique are the three adjectives that contain the philosophy of the company from Carugo, in Brianza, since its inception in 1925. "Building beauty" is, instead, its mission, with the manual work of expert craftsmen, who masterfully carry out every single furnishing proposal. Specialized in the production of 'style' furniture, in 2009 it focuses on the production of high-end furniture with contemporary lines and glamorous details, designed for a cosmopolitan clientele, always in the highest expression of quality and prestige.
Known for its high-level tailoring skills, the meta-luxury brand was founded by the parent company IPE of Bologna, which in 2004 launched the new and revolutionary luxury design collection on the international market. With a distinctive style, Visionnaire finds the ideal partners in bespoke proposals in the residential and contract sectors, in luxury hotels, yachting and aviation. With over 30 single-brand showrooms and a network of department stores and multi-brand stores around the world, in 2019 it conveys the commitment to the protection of natural heritage and human capital in the Decàlogo art-manifesto book, while from 2021 it is a Benefit Company, defining the business as a promoter of positive value for the community.