At the center of EuroCucina, a large fluid and welcoming stage, will host six independent international food magazines which, together with artists, designers and chefs from all over the world, will present a new and original vision of the present and future of ingredients that nature offers us. There will be installations (accessible all day) and food tasting experiences, presentations of editorial projects and talks (from 2.30pm). The magazines involved are Family Style (United States), L'Integrale (Italy), Linseed Journal (Great Britain), Magazine F (South Korea) The Preserve Journal (Austria), Farta (Portugal).
-
The permanent Observatory, in collaboration with the Polytechnic of Milan
The Salone del Mobile.Milano commissioned the Department and the School of Design of the Polytechnic of Milan, a complete and multidisciplinary investigation involving public institutions and the main stakeholders of the design sector to explore - data in hand - the relationship of eco-system that links the event to the city.
“To finally seriously understand”, explained Maria Porro, “the cultural, social, economic impact, as well as the influence in terms of growth, legacy and transmission of skills that the Salone del Mobile week triggers on city. The aim is to promote greater sustainability, inclusion and circularity during that week.”
“The works”, said Stefano Maffei who coordinates the project for the Polytechnic of Milan together with Francesco Zurlo, “have begun and will continue throughout the Salone and in the years to come. The result will be data and related analysis, aimed at providing guidance for the future of the event in its relationship with the city".
-
“Drafting Futures”, talk program by Annalisa Rosso, Arena del Salone del Mobile, every day 11am
The format of Talk and Round Tables continues, curated by Annalisa Rosso, in the Arena designed by Formafantasma. Among the personalities present for the Salone del Mobile 2024 edition, Francis Kéré interviewed by Giulia Ricci, John Pawson in conversation with Deyan Sudjic, Jeanne Gang who will talk to Johanna Agerman Ross, Hans Ulrich Obrist who will interview Maria Porro.
The Round Tables will instead address issues such as the use of AI, the relationship between nautical and design, news in the hospitality sector.
Among the new projects linked to this section, the new Salone del Mobile Library by Formafantasma and the Corraini bookshop.
Cover photo: Lost and Roll © Gianluca Vassallo