Among the novelties of the Salone del Mobile 2024 there will be the new layouts of EuroCucina and the Salone Internazionale del Bagno, completely revised by Lombardini22 (already authors of the remake of Euroluce last year).
“The experience of Euroluce 2023 was very positive”, explained Director Marco Sabetta during the London leg of the Road Tour that the Salone del Mobile is taking around the world to keep the transparent and open relationship with international stakeholders alive all year round.
“The feedback encouraged us to continue our strategy focused on putting the visitor at the center of the experience”.
In concrete terms, this means simplifying the visit: making it richer but less tiring, more efficient but less distracting.
“An approach that has translated into rationalized routes built on flows, equal accessibility to all exhibitors, the possibility of interfacing (during and after the fair) with the digital contentscollected”, explained Sabetta.
A change of perspective for the new layouts of the Salone del Mobile 2024
The process begun with Euroluce, which led to a transformation of the dedicated pavilions into curvilinear paths dotted with spaces for rest and cultural entertainment, therefore continues with the revision in view of EuroCucina 2024 and the < strong>International Bathroom Exhibition. And, this time too, the reorganization was entrusted to Lombardini22.
“The inspiring thought of the project”, explains Andrea Vaiani, Director of Events of the Salone del Mobile, “was the desire to optimize the times and spaces of the visit. In the past, the fair was built on the principle of opposite poles: highly attractive companies were positioned at a great distance from each other to create movement along the entire route. Now we have turned the approach upside down, working alongside similar companies to optimize travel".
Bathroom and Kitchen, for example, will be adjacent and connected, "because many foreign operators deal with both sectors", continues Vaiani. And also pavilions 5-7 and 11-13, where the most design-oriented companies are concentrated, will be within close distance.
Eurocucina 2024 and Salone del Bagno 2024: the ring-shaped boulevards
The other big news comes from the design logic of the layouts.
No longer the classic decumanus but a principle inspired by concentric cities: with internal ring boulevards overlooked by exhibitors from both sides, like shop windows in a downtown street .
“Lombardini22 has calculated that, by traveling along these main roads in their entirety, it is possible to have access to all the stands covering half the distance compared to the old setup. Without the risk of getting lost,” says Vaiani.
EuroCucina 2024: what's new
In plan (see below), EuroCucina 2024 looks like a double road ring surrounding four large central elements, with the other stands leaning against the walls and lanes that go around the whole thing. In the center, a square with an installation dedicated to food design.
It is a very different experience, even on paper, compared to that of Euroluce. Yet it arises from the same design thought.
“It is not possible to create a single format”, explains Vaiani. “Replicating that of Euroluce for EuroCucina would not have made sense because we are talking about very different products and companies. We therefore maintained the inspiring principle - from the decumanus to the concentric city - but adapted the layout".
International Bathroom Show 2024: what's new
That the Salone del Mobile is in an experimental phase with regards to displays is immediately proven by the layout of the International Bathroom Show 2024, which is different from that of EuroCucina and Euroluce.
Here we have in fact four boulevards that cross the pavilion horizontally creating a path that touches 5 rows of stands, all overlooking the boulevards themselves (with the last row adjacent to the related external).
New layout, reused materials
The setup revolution does not imply the need for exhibitors to get rid of the materials already used for their stand. “On the contrary, we have designed everything so that reuse is favored,” continues Vaiani.
And the furniture?
In London there was also talk of a test for a new setup also for a section of the part of the Salone del Mobile 2024 dedicated to furniture. But we will have to wait February for further information.
Article being updated