Systematizing collective intelligences
Translating this vision into a roadmap for the Salone, the city and its stakeholders, Maria Porro underlined the importance of putting investments like the Report and its data (which go precisely in the direction indicated by Landry) at the service of collective intelligence. And she indicated as the next step the identification of common directions to work on, focusing on two key themes for the Salone del Mobile: sustainability and quality.
“The Salone has a unique governance,” said Porro. “Being owned by the Federation, it reinvests everything to create value and meaning for the community. The next step must be finding a formula for working together, creating an orchestration: establishing common rules without compromising freedom of expression, which has always been the strength of the Salone and the Fuorisalone”.
Francesco Zurlo, who together with Stefano Maffei illustrated the most relevant data of the Report, added in this regard: “The real challenge is to consolidate the approach, share good practices and define guidelines that work for everyone, maintaining a high level of quality. We need to reflect to create organizational repercussions and involve the Municipality, Region and institutions in a concerted co-design activity: a basic framework on which each stakeholder of the Design Week can build their own narrative”.
Towards a civic imagination and collective governance
“If we work towards collective governance,” added Stefano Maffei, “there are two priorities.
The first is to develop a policy to attract talents, who are arriving in Milan in ever greater numbers but for whom there is no dedicated strategy.
The second is to find ways to make this articulation permanent, developing a shared design process that becomes a system for all stakeholders involved”.
In short, to create a civic imagination, shared governance and work infrastructures are needed.
“The Report, which I consider a prototype,” concluded Maffei, “is useful to start asking ourselves questions. Faced with a first concrete awareness of the current state, we must ask ourselves: where do we want to go? This document represents a first collective and tangible example from which to start. Because data, only if activated, can generate real transformations”.
