MM Design, an international design studio also based in Milan, participates in the FuoriSalone 2023 with the Design Sprouts Material exhibition: an installation designed to make the visitor interact with the materials used to design, transmitting their centrality in all daily activities.
An upside down tree
The creation of the creative concept of Design Sprouts Material draws from the conviction of how design is capable of transforming materials into new fruits, i.e. useful and usable products in all sectors.
A metaphor that takes on the lines of an overturned tree , where the branches are like long arms that reach out to touch whoever is observing the installation. These are naturally branches flowering, because the design (central body of the tree) is that component capable, in fact, of implementing a metamorphosis, letting the materials 'bloom' giving life to extraordinary objects.
With this installation MM Design, in collaboration with Covestro, one of the world's leading producers of polymeric materials and their high quality components, offers a space informative and experiential in which visitors can interact with innovative materials, surfaces and colours.
