At the Adolfo Pini Foundation, Guess is setting up a multi-sensory installation that invites you to immerse yourself in the world of the new Iconic fragrance

At the FuoriSalone 2024 Guess participates with an installation that aims to awaken the senses. Flowers, scents, color and light are the protagonists of an evocative mix designed to present the new fragrance Guess Iconic, which gives the project its name.

Located in the Brera Design District, at the Fondazione Adolfo Pini in Corso Garibaldi 2, and open to the public from the 16th of April (12am-4pm) and then from 17th to 21th (10am-8pm), the installation offers visitors a visual and olfactory journey that tells the story of the Iconic world, in combination with the most representative references of the Guess Home world.

The preview images anticipated it: it is one of the most Instagrammable installations of the FuoriSalone 2024, but not only that.

With Iconic, visitors can also physically immerse themselves in the world of the new fragrance, then taking home a gift as a souvenir of the experience.

In fact, the project provides access in the form of a portal that takes the form of the Iconic perfume bottle, with a design that recalls the key elements of the maison, including the softness of the leather that alludes to the history of Guess leather goods .

This is followed by a floral tunnel which leads directly to the heart of the main exhibition, where you can explore the olfactory pyramid of the novelty, inspired by a fascinating allure, with a floral note as the key of the olfactory accord, opening notes such as pink pepper, Lillybelle Captive and mandarin and heart notes of orange blossom, ylang-ylang and geranium which, together with warm amber, musk, globalis and ambrox, give a sensual tone to the fragrance.

In conclusion, a room entirely dedicated to the Guess Home collection, as anticipated, participates in the storytelling of the new fragrance with a series of decorative accessories inspired by the perfume such as candles, glasses and diffusers.

Also during Design Week 2024, Guess presents the Iconic fragrance also in-store, with a series of showcases arranged according to the color codes of the pack, i.e. pink and gold, and a large man-sized perfume bottle that stands on a tapestry of delicate organza petals.

Paul Marciano, creative director of Guess, says: “Inspired by my deep love for flowers, the event takes visitors on a journey of the senses, allowing them to experience the olfactory notes of the new fragrance Guess Iconic in a unique and engaging environment.”