The famous Italian brand opens its first single-brand showroom in Dubai: 950 square meters on 2 levels displaying a wide selection of B&B Italia brands

B&B Italia, one of the world’s premier design companies internationally renowned for creating the most innovative, iconic and timeless pieces of design furniture, announces the opening of its first single-brand store in Dubai in collaboration with long-time partner Baituti Home.

Located on Jumeirah Road, the 950 sqm showroom spread over two levels represents one of the most coveted, high-end design destinations in the heart of the city hosting Expo 2020. On display a wide selection of the latest collections from B&B Italia’s luxury brands a, including Maxalto, B&B Italia Outdoor and Azucena.

Italian elegance emphasized by bright spaces

The new flagship store occupies an entire building with rational lines and light colors. In the bright and elegant spaces, characterized by large full-height windows, are also exhibited the remarkable creations of internationally renowned Italian designers such as Mario Bellini, eight-time winner of the Golden Compass Award, masters of contemporary design and architecture Antonio Citterio and Piero Lissoni, and architect, artist and design pioneer Gaetano Pesce among others.

The Dubai design community

“The launch of this showroom represents for the B&B Italia Group the unique opportunity to highlight our prestigious design collaborations and award-winning brands with our trusted partners, Baituti Home” tells Gilberto Negrini, CEO of B&B Italia. “Dubai is a design hub in the region, and we hope to continue to inspire and engage this community through our brand heritage and passion as we showcase some of  the world’s most iconic pieces of made in Italy furniture”.

“Through this esteemed partnership” says Mohammad BinHendi, Deputy Chairman of BinHendi Enterprises, “we are proud to be delivering the award-winning brands under B&B Italia to the design community in Dubai. The launch of the flagship store unveils new opportunities for B&B Italia and we look forward to being a part of the group’s success in the region”.

The products interact with the outside

The minimal and at the same time soft and welcoming environments open outwards, in a harmonious continuity. The geometric and dynamic lines design the spaces that exhibit numerous collections of the different brands belonging to the Group. To emerge the iconic Camaleonda modular sofa system and Cutter chairs by Mario Bellini, B&B Atoll and Ray seating system by Antonio Citterio, Naviglio sofa by Yabu Pushelbeg, and Tufty-Time by Patricia Urquiola.

Not just sales but personalized services

In addition to showcasing B&B Italia’s latest collections, the store in Jumeirah will provide professional and personalized services for clients, architects, and developers in the region, including design consultations and restoration for both residential and contract projects.


B&B Italia Dubai, Um Al Sheif Road, Umm Suqueim-1, Jumeirah 3, beside Dubai Offshore Sealing Club