The Italian Starhotels group is increasingly oriented towards giving added value to its hotels through patronage operations that combine the beauty of the places with the art of the great master craftsmen

The Starhotels group in its hotels Rosa Grand and the Duomo Luxury Apartments, located in the heart of Milan, gave life to an event of great resonance: La Grande Bellezza – The Dream Factory, a project of contemporary patronage aimed at to raise awareness among its public and beyond of the skills and abilities of the great master craftsmen of Milan and surrounding areas in the creation of furnishing objects linked to the world of Hospitality of the highest quality.

The theater of this latest edition, again carried out in collaboration with Fondazione Cologni, OMA - Osservatorio dei Mestieri d'Arte and Gruppo Editoriale, are the Duomo Luxury Apartments, the Suites by Rosa Grand and some common areas of the hotels including the Sfizio, Roses and the Golden Luonge restaurants where the special pieces created specifically for the hotel's furnishings were placed.

On the one hand, this allows the Starhotels group to qualify itself through collections of objects masterfully created by great artisan companies, and on the other, the hotel guests can fully savor the genius loci of the city, appreciating the works on display and perhaps purchasing them by contacting the Concierge or Guest Relation Manager as a signature souvenir, just as happened at the time of the Grand Tour.

The success and participation in the Milanese operation were so exciting that Starhotels intends to replicate La Grande Bellezza also in other locations, creating an actual Gran Tour Souvenirs collection.

For this edition's Milanese project, 80 works signed by 10 exceptional authors were selected. Among these, for silver: Argenteria Dabbene, Argenteria Ganci, Romeo Miracoli, Silver Tre; for ceramics Guido De Zan, Ceramiche Milesi, Tonino Negri, Laboratorio Paravicini; Caterina Crepax for paper and Giordano Viganò for cabinet making.

The works of the artisan artists will remain on display until next April.